The launch, two weeks before other retailers, will include six windows on Fifth Avenue.
For the capsule, Jones tapped New York-based artist Brian Donnelly, known professionally as Kaws.
The creative director for Celine is the cover star of the December issue of the magazine.
The annual awards honor international brands, British designers and new talent.
Several designers including Karl Lagerfeld, Virgil Abloh and Victoria Beckham also attended the event, marking Jones’ first show for the house.