The company is anticipating increased sales in the current quarter and a return to dressier fashion in the year ahead.
Revenues fell across all categories and regions in the most recent quarter, but the watch and accessories maker expects sales to improve with store closures.
Most recently, she was vice president of sales at DKNY Sport and Donna Karan Active at G-III Apparel Group.
The DKNY and Donna Karan parent company expects revenues to decline another 28 percent to 33 percent in the back half of the year.
The designer’s fan base includes Tommy Hilfiger, Tory Burch, Stitch Fix founder and ceo Katrina Lake and Rent the Runway cofounder and ceo Jennifer Hyman.
With the majority of stores closed last quarter because of the coronavirus, the retailer and apparel supplier lost more than $39 million.
Halsey performed for the crowd at St. Ann’s Warehouse to mark the brand’s 30th anniversary.
The government recently imposed 15 percent levies on many apparel and footwear items.
To celebrate DKNY’s 30th anniversary, the brand has called on the talents of Halsey and the Martinez Brothers.