While music remains at the core of his agenda, Maluma is keen to design his own fashion line.
The photographers are making their fashion design debut with Canadian twins Dean and Dan Caten.
The new scent is launched exclusively with Harvey Nichols.
The fashion house’s first two fragrances manufactured and distributed by the Italian company are due in September.
The brand is also unveiling its newly designed web site on March 15 as founders Dean and Dan Caten take on more managerial responsibilities following the exit of their ceo last September.