Jennifer Lopez’s footwear range, being launched at DSW stores and DSW.com today, includes sky-high sandals, sexy stilettos, boots, booties and sneakers.
As ambassador for DSW Designer Shoe Warehouse, the actress and writer exclusively announces the footwear retailer’s first “DSWGives Do Good” initiative.
The celebrity-design collaboration — Jockey’s first — is an attempt to reach Gen Z shoppers.
The brand joins the race to snag market share in the competitive men’s basic apparel business.
Kaling’s campaign for DSW will run through 2020 across TV, digital, social events and Kaling’s social media channels.
Chief executive Roger Rawlins is leading the footwear retailer through its next phase of evolution.
The former Miss USA has 1.7 million Instagram followers.
DSW reported a drop in profits, but a jump in sales as athletic fashion shoes continue to stay in trend.
The agreement will expand DSW into Saudi Arabia, Bahrain, Qatar, Kuwait, United Arab Emirates and Oman with 40 stores across the territory.
Stocks are off to a strong open as Barington Capital fights with Chico’s and DSW slashes its guidance for the year.
Stocks are trading lower as retailers continue to deliver less than stellar earnings.