Prices range from 2.50 pounds for a pair of socks to 185 pounds for a peacoat.
Grant said he wanted to set aside a dedicated space for his fellow designer friends who don’t have brick-and-mortar stores of their own and said he’s happy to welcome other brands.
Guests including Louise Gray, James Long and his sister Charlotte, joined the crowd on the lower level of the store and viewed works on display.
The show runs from June 6 to July 6 and will feature 150 photographs taken by a host of the brand’s friends and family including actors, artists, authors, designers, editors, musicians and photographers.
The calendar is coming under increased pressure, from sweeping changes in the industry to the more popular Pitti and Paris.
Annual awards ceremony to take place on Nov. 23 in London.