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Elf Beauty

Fashion’s Currency Give and Take

With the euro and dollar at parity, currency is complicating business, but helping some.

E.l.f. Cosmetics Gets Real on BeReal

As brands race to figure out trendy new social app BeReal, e.l.f. dives in, debuting with promotional kickoff.

E.l.f. Beauty Benefits as Consumers Tighten Their Belts

The company's fiscal sales beat projections.