Emilia Wickstead wanted to tell a story of whimsy and empowerment with her latest pre-fall range.

The BFC Designer Pop-up at Bicester Village will open on Nov. 1 as part of a wider program meant to support London talent.

Emilia Wickstead explored a lot of new territory for spring, adding tailoring and a whole lot of drama to her usual repertoire.

The big brands are jumping into swim while shoppers are opting for ever-more-playful styles.

The designer had French Nouvelle Vague cinema in mind and, in particular, the searing, intense colors of the era’s film sets.

The duo attended engagements in London on Wednesday marking Anzac Day.

London-based Wickstead will unveil her resort 2019 collection in Sydney on May 15 during Australian Fashion Week.

She has created 13-piece range that includes leggings, sports bras, a jacket, a hoodie, sweatshirts, a crop top, a jumpsuit and a yoga mat in pastel pink and floral patterns.

Emilia Wickstead took the preppy style and defiant spirit embodied by Ali MacGraw as Jenny Cavalieri in “Love Story” and channeled it into her fall collection.

The brands will receive mentorship from a member of the industry mentor and be able to take part in workshops that will help them with financial planning, distribution, strategy, branding, marketing and business management.

Inspired by the world of Edith Bouvier Beale, known as Little Edie, Wickstead delivered a vibrant, multifaceted a collection.

The designer and e-retailer celebrated their new Jazz Age-inspired capsule with a dinner party at The Carlyle.

Plenty of Wickstead’s signatures were at play, but new tricks with volume and texture kept it all still relevant.

Guests included Emilia Wickstead, Richard James, Rupert Sanderson and Stephen Jones.

Emilia Wickstead’s debut resort collection paid homage to Frida Kahlo’s wardrobe with a modern twist.