The big brands are jumping into swim while shoppers are opting for ever-more-playful styles.
The duo attended engagements in London on Wednesday marking Anzac Day.
London-based Wickstead will unveil her resort 2019 collection in Sydney on May 15 during Australian Fashion Week.
She has created 13-piece range that includes leggings, sports bras, a jacket, a hoodie, sweatshirts, a crop top, a jumpsuit and a yoga mat in pastel pink and floral patterns.
Emilia Wickstead took the preppy style and defiant spirit embodied by Ali MacGraw as Jenny Cavalieri in “Love Story” and channeled it into her fall collection.
The brands will receive mentorship from a member of the industry mentor and be able to take part in workshops that will help them with financial planning, distribution, strategy, branding, marketing and business management.
The designer and e-retailer celebrated their new Jazz Age-inspired capsule with a dinner party at The Carlyle.
Guests included Emilia Wickstead, Richard James, Rupert Sanderson and Stephen Jones.
The retailer recently hosted launch parties to mark the collaboration in Los Angeles, San Francisco, Paris and New York.
She wore a soft blue coat from Emilia Wickstead with Kiki McDonough earrings.