There’s a first for everything, and rarely is the product or execution perfect. Just ask Leonardo da Vinci, Henry Ford and the Wright brothers.
Designers taking part in London’s first all-digital showcase have been delving deeper into their cultural backgrounds as they navigate the challenges of telling their stories online, and in film formats.
A new hardware design and closure promises to appeal to a broader slice of the market and contribute to the brand’s growth — at home and abroad.
The company is looking to expand its direct-to-consumer channels and develop new categories.