The brand’s healthy wholesale business gives it confidence to launch company-owned stores.

Buyers also favored bright and neon shades and said the bigger brands — rather than the new ones — set the trends.

The retailer wants to fill the void left by Louis Boston, but those customers may have scattered to the far corners of the earth.

Designer Erdem Moralioglu has created nine exclusive ready-to-wear pieces and accessories inspired by British ballerina Margot Fonteyn.

From sequined boots to oversized totes and statement earrings, here are the standout accessories trends from London Fashion Week.

Guests included Daisy Lowe, Felicity Jones and the Haim sisters.

There’s been a lot of black, and echoes of Victoriana, on the London runways this season, with Erdem Moralioglu the latest designer to embrace the darkness.

Moralioglu delivered a very romantic collection that was filled with long, flowing dresses, patchwork and lots of print.

Customers lined up overnight to grab their pieces from the new Erdem x H&M collection.

Kate Bosworth, Selma Blair, Rashida Jones, Jaime King, Ahna O’Reilly, Alexa Chung and more attended the Erdem x H&M launch party in L.A.

Count on Erdem Moralioglu to lift the veil on some fascinating moments in costume history. 

Kate Middleton wore a floral skirt and top by Erdem.

The London-based fashion label, known for its vibrant prints, is favored by celebrities including the Duchess of Cambridge.

Yet to be sold is the Elizabeth Kennedy gown Dunham wore to the 2017 Met Gala.

The designer drew inspiration from surrealist artists Hannah Höch and Sylvia Fein.