The Italian fashion house launched the Essenza Eau de Parfum five-item collection during the Milan Design Week.
Artistic director Alessandro Sartori worked with Luca Guadagnino and the campaign is fronted by Boyd Holbrook, André Holland and William Chan.
Coats, long puffers, parkas and softer suits appealed to retailers in Milan.
The designer spoke about why he introduced Random Identities and if he would ever work for a luxury brand again.
The family-owned business now counts the fourth generation as among its executives.
The collection designed by Alessandro Sartori will be available on Farfetch beginning Monday.
This is the first time for a non-Chinese company to win such a case, said the Zegna company.
Ermenegildo Zegna’s acquisition of an 85 percent stake in the American designer’s brand is expected to lead to further expansion globally, although the two companies will remain independent.
The Italian men’s wear giant is acquiring 85 percent of the business of the American designer, who will retain his role of chief creative officer.
This is the first time the ads have been shot outside the U.S.