As part of the 25-year project, which donates one million euros on a yearly basis, the men’s wear group invited 163 students to Trivero, Italy, where the company was founded in 1910 and where it is still based.
The deal will help the Raghavendra Rathore Jodhpur label to step up its game.
The Mayfair store follows a pop-up shop on Bond Street last year.
The Italian men’s wear company will document the soccer players’ journey to Rome with a movie.
The exhibit, running May 6 to Oct. 28 at Casa Zegna in Italy’s Trivero, near the company’s headquarters, is a surprising walk through history.
The artistic director has adapted his style to be more collaborative.
This is the third chapter of the men’s wear company’s Defining Moments multichannel communications project first launched a year ago with Robert De Niro and McCaul Lombardi.
Smith is back at the creative helm of the company, and working the shop floor, too.
The ZECA company acquired the historic “Cappellificio Cervo.”