Auto manufacturers including BMW and Mercedes-Benz are now partnering with brands such as Kith and designers such as Virgil Abloh.
The Ermengildo Zegna/Fear of God collaboration and Reese Cooper are both being showcased in the store.
The company created a wooden heart-shaped object whose sale proceeds will be destined to safeguard the Oasi Zegna reserve as well as contribute to grow plants.
Ahead of the brand’s first phy-gital show by artistic director Alessandro Sartori on July 17, ceo Gildo Zegna maps out his recent decisions and the opportunities his family’s company is ready to catch.
The open-air shopping center will provide retail to-go curbside pick-up for all retail purchases, and provide curbside restaurant take-out.
The coronavirus pandemic has scuttled physical shows, and renewed interest in see-now-buy-now components.
Artistic director Alessandro Sartori is experimenting with a new format and a new date, as coronavirus upends Milan Men’s Fashion Week.
The Italian men’s wear group has started the conversion of production with the goal to manufacture 280,000 smocks.
The company will also convert part of its production to manufacture sanitary masks.