The open-air shopping center will provide retail to-go curbside pick-up for all retail purchases, and provide curbside restaurant take-out.
The coronavirus pandemic has scuttled physical shows, and renewed interest in see-now-buy-now components.
Artistic director Alessandro Sartori is experimenting with a new format and a new date, as coronavirus upends Milan Men’s Fashion Week.
The Italian men’s wear group has started the conversion of production with the goal to manufacture 280,000 smocks.
The company will also convert part of its production to manufacture sanitary masks.
The appointment comes at the same time as Angelo Zegna joins the business to head U.S. retail and merchandising.
Running Jan. 10 to 14, Milan Men’s Fashion Week sees the return of brands such as Gucci, Salvatore Ferragamo, Z Zegna and No. 21.