French lingerie brand Livy


Livy Brings French Girl Chic to Lingerie

After catching the eye of Victoria’s Secret, French lingerie brand Livy has big plans for its international expansion.

clock November 27, 2019Fleur Burlet

Runway at Etam RTW SS 2020, photographed in Paris on September 24, 2019.

Fashion Scoops

Beth Ditto and French Afro-Trap Star Aya Nakamura Put on an Explosive Show for Etam

The two performers were joined by singers Ava Max and Angèle on stage at the Roland Garros tennis court on Tuesday.

clock September 25, 2019Fleur Burlet

Laetitia Casta


Front Row at Etam RTW Spring 2020

See all the celebrities who attended the show

clock September 25, 2019WWD Staff

Noyon's sustainable lace was among the developments at Interfilière this year


Historic Lacemaker Noyon Dentelle Files for Bankruptcy

The Calais-based lace manufacturer was unable to pay its 170 employees’ salary for December 2018.

clock January 4, 2019Fleur Burlet

Cardi B

Fashion Scoops

Cardi B Gets Her Morning Face On at the Mugler Show in Paris

The “Bodak Yellow” rapper attended the 10 a.m. show, despite performing at the Etam lingerie event the night before.

clock September 26, 2018Joelle Diderich

Mergers and Acquisitions

Etam Sells China Ready-to-Wear Operations to Hong Kong Investor

The deal covers 1,600 points of sales across 300 cities in China.

clock May 20, 2018Tiffany Ap

Hailey Baldwin in an ad for two fast-growing Zadig & Voltaire categories, sneakers and handbags.


Apax Partners’ AMI Fund Invests $20 Million in Services Platform Global-e

Global-e provides cross-border e-commerce services, such as currency conversions and tax calculations, to retailers and brands.

clock April 25, 2018Samantha Conti

Etam RTW Spring 2018

Fashion Scoops

Charli XCX Performs at Etam Live Show

Personalities including Emily Ratajkowski, Jeanne Dumas and Guillaume Canet attended the event.

clock September 27, 2017Katya Foreman

Natasha Poly Leavers lace bodysuit Etam


Etam to Delist From French Stock Market

After 20 years, the French lingerie company will pull out of the stock market on Wednesday.

clock August 7, 2017Mimosa Spencer

Laurent Milchior, Etam Group & Natalia Vodianova


Etam Raises $105,400 for Natalia Vodianova’s Naked Heart Foundation

Maria Borges, Jeanne Damas attend dinner and auction of the Women’s Independence exhibition, hosted by Etam.

clock March 8, 2017Lily Templeton

A recent Etam design using Noyon lace

Mergers and Acquisitions

Noyon Takeover Gets Green Light from Court

In a historic move, four major lingerie players including Etam and La Perla have come together to save one of the last remaining Calais lacemakers from bankruptcy.

clock February 13, 2017Alex Wynne

A recent Etam design using Noyon lace


Noyon Teams With Lingerie Partners to Avoid Bankruptcy

Four firms, including La Perla and Etam, would take a stake in the company according to the plan filed with a French commercial court.

clock January 13, 2017Alex Wynne

Jacques Dutronc performing for the Etam show finale


Etam Stages ‘French Freedom’-Themed Extravaganza

Constance Jablonski, Ana Beatriz Barros and Cindy Bruna were among supermodels who hit the brand’s runway.

clock September 28, 2016Laure Guilbault

Natasha Poly Leavers lace bodysuit Etam

Fashion Scoops

Etam Turns 100

The French label is also expanding on the international and digital fronts.

clock September 26, 2016Laure Guilbault

Edita Vilkeviciute and Joan Smalls in a visual from Etam's spring 2016 collection.


Etam Launches Centennial with Paris Fashion Week Presentation

The brand’s annual innerwear and swimwear extravaganza will move from March to Sept. 27 during Paris ready-to-wear collections.

clock March 3, 2016Laure Guilbault

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Today's Must Read

The Victoria’s Secret store in New York City.


EXCLUSIVE: A Look Inside Victoria’s Secret’s Updated Stores

clock 13hKellie Ell

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