AŽropostale is launching a new brand message intended to promote acceptance, empathy, respect and a sense of unity. The teen retailerÕs new mission statement will be Aero Oneness, which will be brought to life in a campaign featuring real people from all walks of life and from all over the world. Each person featured in the marketing materials created their own script and directed their own choreography. ÒThe idea of Oneness was born from talking to thousands of young people and really listening to what they had to say about the challenges they face and the world faces today,Ó said Natasha Fishman, executive vice president of marketing for Authentic Brands Group, which owns AŽropostale. ÒWe realized AŽropostale had an opportunity to create a platform that was a safe space for expression and to share a positive message. Authenticity is paramount with the AŽropostale consumer. We needed to hear from them, to give them a voice.Ó The campaign will be updated seasonally with new faces and stories. It will be shared on a variety of channels including TikTok, Instagram and in stores. Ñ Jean E. Palmieri

Fashion Features

The Best Fashion Ad Campaigns of Fall 2019

clock November 7, 2019WWD Staff

The Fashion Film Festival Milano poster designed by young digital artist Ezra Miller.

Fashion Scoops

Fashion Film Festival Milano Brings Peter Lindbergh, Bill Cunningham Movies to Milan

The sixth edition of the event, founded by Constanza Cavalli Etro, will take place Nov. 6 to 10 in Milan.

clock October 15, 2019Martino Carrera

The Etro set up for the Bice restaurant in Milan.

Fashion Scoops

Etro to Take Over Milan’s Bice Restaurant During Fashion Week

The Italian fashion label will lend pieces from its home and textile collection for one week.

clock September 13, 2019Martino Carrera

Model on the catwalk

Mergers and Acquisitions

What to Watch: The Italian M&A Scene

There’s no sign M&A deals could be dying down in the second half of 2019 and rumors continue to swirl around brands including Etro and Valentino.

clock August 26, 2019Luisa Zargani

Comic-Con 2019: Chris Hemsworth, Angelina Jolie, Tessa Thompson and more celebrities

Fashion Scoops

All the Celebrity Fashion at San Diego Comic-Con

Marvel Studios’ massive phase-four announcement made this year’s San Diego Comic-Con jam-packed with celebrities.

clock July 22, 2019Layla Ilchi

Etro x Luisa World straw hat

Fashion Scoops

Etro Goes to the Beach

The Italian fashion house to inaugurate a customized beach in Mykonos and launch an exclusive capsule collection.

clock July 2, 2019Julieta Sabino

Backstage At Etro Men's Spring 2020

Fashion Show Reviews

Etro Men’s Spring 2020

Romantic, poetic, charming, Kean Etro’s collection was injected with an alluring sense of exploration.

clock June 16, 2019Alessandra Turra

Backstage At Etro Men's Spring 2020

Beauty Features

Backstage at Etro Men’s Spring 2020

clock June 16, 2019WWD Staff

Etro Men's Spring 2020

Fashion Show Reviews

Etro Men’s Spring 2020

clock June 16, 2019WWD Staff

Ken Etro

Mens Designer Luxury

Kean Etro Continues to Fight for a More Sustainable World

To celebrate World Ocean Day, the designer has created a down jacket crafted from the recycling of about 120 plastic bottles.

clock June 3, 2019Alessandra Turra

Ken Etro

Mens Designer Luxury

Etro Men’s Line to Make Runway Comeback in June

After three seasons of presentations, the brand will stage a runway show on June 16.

clock April 18, 2019Alessandra Turra

Stephanie Seymour on the catwalk

Designer and Luxury

Why Were So Many Familiar Models Walking the Milan Runways?

A wave of diversity and inclusivity swept through the fall 2019 collections as brands listen to changing consumers.

clock April 1, 2019Luisa Zargani

Backstage at Etro-RTW-Fall-2019

Fashion Scoops

Investors Said to Be Eyeing Etro

Asked for a comment, a spokesman for the Italian fashion company said “the family is not interested in selling.”

clock March 19, 2019Luisa Zargani

Etro RTW Fall 2019

Fashion Show Reviews

Etro RTW Fall 2019

See all the looks from the show

clock February 22, 2019WWD Staff


Business Features

Italian Executives Busy Dodging Sociopolitical, Macroeconomic Issues

Balanced markets and product categories is a response to the challenges brands will face in 2019.

clock February 20, 2019Luisa Zargani

Load More Arrow


Today's Must Read

Gap Holiday 2020


Gap Celebrates Modern American Optimism With New Campaign

clock 9hAlexandra Pastore

Social Studies

WWD logo Global Stock Index

Business Page right arrow