Safilo has made a deep investment in digitally native label, Blenders Eyewear.
The COVID-19 pandemic halted a positive January and February performance of the Italian eyewear company.
The strategy lets customers swap out frames, in any condition, for a voucher to purchase a new style.
The Anfao and Mido president underscored that preserving employment and receiving financial liquidity are top priorities for businesses.
The Italian eyewear company has not yet named a successor.
The pivotal eyewear trade show will be consolidated into Vision Expo West, to be held in Las Vegas this September.
The Karl Lagerfeld’s eyewear licensee since 2007 is repositioning and relaunching the brand, starting with the spring 2020 collection.
The fair will move to July 5 to 7 as a result of the coronavirus outbreak in Italy.