Executives say that a market divide has squeezed out the mid-price category, with high luxury and contemporary selling best.
The company pledges to donate 20,000 euros to the best project meeting the De Rigo HEART Foundation’s values.
Press will oversee design and creative for Robert Marc NYC and Morgenthal Frederics
Paul Smith eyewear is designed and produced by Marchon’s distribution partner, Cutler and Gross.
The reality TV star uses herself as muse for the new campaign and U.S. launch.
Both Lapo Elkann and Creative Ventures Srl agreed to increase the eyewear company’s capital.