The second store for the French brand is part of an aggressive push back into the U.S. market since its relaunch in 2015.
The Southern charm line will team with a Marchon subsidiary on optical styles.
The new collection designed by Elkann will hit stores in late June.
It is the latest move for Gentle Monster, which recently introduced a beauty brand in its native South Korea.
The limited-edition collection is an homage to Smith’s close friend, the late Tony Gross.
The brand also plans to open its first retail location in San Francisco in June.
The luxury eyewear start-up targeting digital eye strain is entering the prescription lens market.
The first eyewear collection of the Swiss watchmaker will be unveiled in September.
The special-edition frames are limited to 1,978 pairs to correlate with the 1978 release date.