The designer, who lists stints at Berluti, Louis Vuitton, Adidas, Balenciaga and Lanvin, does not hold the same role as creative director Nina-Maria Nitsche, who exited the Italian men’s wear company in July.

The campaign, photographed by Gregory Harris, will break on Sept. 1.

The designer succeeds Justin O’Shea, who left Brioni after a six-month stint.

The former Dior Homme executive starts on April 18 at the Italian men’s wear firm.

Fabrizio Malverdi, a veteran of LVMH, starts at the London-based firm on May 2.

The executive continues as chief operating officer at the French fashion house.