International retailers lauded collections by Prada, Valentino and Fendi at Milan Fashion Week.
Despite changes in creative direction and strategies, a number of Italian heritage brands continue to stand the test of time.
Milan Fashion Week, kicking off today and running until March 1 as a digital event, remains pivotal for the country’s industry leaders, who expressed their confidence in the new government, the return of consumer spending in Asia and the power of the online platforms.
“I want all my friends to go, ‘I want that straight away,'” the designer says.
“A few years ago, people were saying we need girls with Instagram followings, now we’ve realized it’s not just Instagram followings, it’s personality,” said casting director Ashley Brokaw of how casting has become a part of fashion brand storytelling.
“I can take on the world with a tan,” said the Lincoln, Neb.-native who plans to leverage her storytelling skills, and Instagram popularity, to promote the British brand’s You Set the Tone campaign.
The British period drama is yet again influencing fashion trends this spring.