The big brands are jumping into swim while shoppers are opting for ever-more-playful styles.

Kris Jenner, Kim Kardashian and North West are one of the families portrayed in Fendi’s campaign marking the bag’s 10th anniversary.

From Fendi to Valentino and Jean Paul Gaultier, peepers popped on the runways in Paris.

Fur or faux? For fall 2018, Fendi extended its haute fourrure concept to full-on couture, and engaged in a tony guessing game along the way.

What’s in a name? What’s in a logo? Silvia Venturini Fendi pondered these questions as she put together this breezy collection with a dark edge.

The sleek aluminum cabin trolley, first launched last November, will go on sale this month in two new colors, blue and red.

The day after it was presented at Fendi’s FF Reloaded Experience event in Shanghai, on May 26, Jackson Wang’s “Fendiman” was number one in two iTunes categories in the U.S.: General List and Pop Music List.

Ahead of the FF Reloaded Experience event in Shanghai on May 24, Brunschwig confirms Oliveri’s arrival at Fendi as managing director of retail and wholesale, effective July 1.

The appointment of Charles Delapalme is the latest in a series of changes made by new Dior chief executive officer Pietro Beccari.

Brands continue to expand their home collections in line with their fashion aesthetics.

“Music was always a really good way for me to get anger and emotions out and to stay out of trouble,” explained the German-born singer-songwriter.

The campaign, kicking off on April 20, marks the 10th anniversary of the brand’s staple handbag and, in a video, Silvia Venturini Fendi and her daughters discuss the relationship they have with the Peekaboo bag — and with one another.

The retailer is expanding its contemporary offer and seeing growth opportunities in categories such as eyewear and high summer.

Fendi threw a party in an underground graffiti tunnel for the launch of its FF logo capsule, while Armani hosted guests in a swanky Mayfair club.

The brand is celebrating the launch of its new FF capsule on Net-a-porter with a big, highly Instagrammable party in London.