The multichannel campaign aims to raise consumer awareness of the company’s responsible sourcing practices rather than the luxury of gemstones.
The new location of the academy training international jewelry artisans will be inaugurated on Nov. 29.
The curated collection offers a selection of McCormack’s jewelry collections, some one-of-a-kind pieces, and custom-made jewelry boxes.
The collection uses all sustainable, ethically sourced materials and utilizes certified conflict-free stones.
The two like-minded executives connected over a shared design aesthetic and ethically sourced materials.
The collaboration’s bridal jewelry will become available for purchase in spring 2019.
The collection of four styles consisting of sterling silver, 18-karat gold and diamond bracelets that pair with the Apple Watch.
The company is partnering initially with seven brands for its “brand-certified pre-owned” program.