vitbit versa smartwatch wearable


Fitbit to Send Data to Doctors Using Google’s Cloud

Fitbit trackers and Google’s cloud join forces, giving Apple Watch’s health-care bid a run for its money.

clock April 30, 2018Adriana Lee

Fitbit devices


Despite Leading in Wearables, Fitbit to Lay Off 6 Percent of Employees

The maker of increasingly diverse fitness trackers reported on Monday that growth is down and it would be laying off 110 employees.

clock January 30, 2017Maghan McDowell

Fitness trackers feature high consumer abandonment rates – how to curb this behavior.

Marketing and Promotion

How to Instill Activity Trackers as an Everyday Item

Consumers are on the fence about fitness trackers, often abandoning wearables due to frustrating operating systems, inaccuracy and just plain boredom.

clock December 27, 2016Elizabeth Doupnik

Fitbit Alta

Mergers and Acquisitions

Fitbit Acquires Pebble Software, Employees

The fitness tracker-maker did not acquire Pebble’s smartwatches, and Pebble will shut down operations.

clock December 7, 2016Maghan McDowell

Fitbit Flex

Accessory Trends

Apple Watch Falters While Basic Wearables Gain Ground

The IDC reports that basic wearables from Fitbit are winning, while advanced fitness trackers and smartwatches are struggling.

clock December 5, 2016Maghan McDowell

Pebble smartwatch

Mergers and Acquisitions

Fitbit Seen Acquiring Pebble, Investors Yawn

One of the first popular smartwatches, Pebble set records in 2012 as the most successful Kickstarter campaign in history.

clock December 1, 2016Maghan McDowell

Fitbit Flex 2 offerings.


Basic Wearables Surpass Smart Alternatives in Q2 Shipments

In lieu of the new Apple Watch model, Fitbit and Xiaomi dominate orders.

clock September 8, 2016Elizabeth Doupnik



Basic Wearables More Popular Than Smart Wearables

According to the International Data Corporation, the market for wearables that don’t support third-party applications grew, while “smart” wearables, like smartwatches, stalled.

clock September 6, 2016Maghan McDowell

Fitbit Flex 2 offerings.


Fitbit Expands Its Options With New Designs

Today, the fitness-tracker creator reveals a number of new designs and software updates.

clock August 29, 2016Maghan McDowell



Kate Spade and Crocs Shares Punished by Wall Street

Investors hammered Kate Spade and Crocs for their disappointing earnings, while Shopify and Fitbit were nicely rewarded.

clock August 3, 2016Debra Borchardt

New York Stock Exchange traders.


Rally Loses Steam as ECB Leaves Rates Unchanged

The stock market is sliding as the recent rally loses steam following the ECB’s decision to leave rates unchanged.

clock July 21, 2016Debra Borchardt

New York Stock Exchange


Record Highs in the Stock Market

Stock markets are hitting fresh new intraday record highs as Hudson’s Bay and Revlon make strategic financial moves.

clock July 20, 2016Debra Borchardt

Fitbit's new Alta activity tracker.


Fitbit Sales and Expenses Soar, Stock Tanks

The wearable tech firm’s sales jumped 50 percent in the first quarter, but spending on research took its toll.

clock May 4, 2016Evan Clark

Traders at the New York Stock Exchange


U.S. Markets Move Higher Even as Retail Sales Drop

Retail sales fell in March, but good trade data in China and hope for an Italian bank bailout pushed markets higher.

clock April 13, 2016Debra Borchardt

Fitbit's new Alta activity tracker.

Accessory Trends

Fitbit’s On Fire — Ships 1 Million Blaze Units

Fitbit says it has shipped 1 million units of its Blaze fitness tracker in its first month of availability.

clock March 31, 2016Debra Borchardt

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England soccer fans react as they watch a live broadcast on a big screen of the semifinal match between Croatia and England at the 2018 soccer World Cup, in Hyde Park, LondonBritain WCup Soccer England, London, United Kingdom - 11 Jul 2018


Britons Were More Preoccupied With the World Cup Than Shopping

clock 7hKathryn Hopkins

Social Studies