Click-to-Buy Content: Brands Are Making Images Shoppable
Apu Gupta of Curalate believes brands should better leverage the editorial content they create to drive sales.
Attorneys General Press Retailers About ‘On-Call’ Practices
The effort was led by New York Attorney General Eric Schneiderman.
Forever 21 Launches #F21xMusic on Brand’s First Dedicated Tumblr Account
The Forever 21 Tumblr is a mix of music and fashion.
PR Executive Kevin Fegans Launches The Communications Bureau
The former ASOS and Forever 21 executive partners with branding agency Redefined to launch his own…
Holiday 2015: In a Season of Concerns, Retailers Seek Modest Gains
Shifting consumer spending patterns and heightened promoting have raised retail worries.
Forever 21’s Social Strategy: Millennials Create Content, Drive Sales
The fast-fashion retailer taps into Millennial habits.