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Forever 21

Adidas Guards Its Stripes — With Mixed Results

The three parallel stripes in any direction isn't quite Adidas-enough to be trademarked in Europe.

Tariffs Not Yet Impacting Consumer Spending

Retail sales over the past three months enjoyed the fastest pace of growth in 16 years.

Brands Make Last-minute Pleas to Government to Shelve Tariffs

Ralph Lauren, Forever 21, Steve Madden and VF are among the firms making their case against higher levies on…

Kimora Lee Simmons Leissner Reboots Baby Phat With Forever 21

The brand's founder talks about the link with the fast-fashion retailer for its relaunch back into the…

Think Tank: Lessons From Forever 21’s China Exit

Azoya's Franklin Chu breaks down what went wrong, and what retailers can learn in the future.

Forever 21 to Exit China Market

Forever 21 will join the likes of New Look, Topshop and ASOS to lose the battle in China's affordable fashion…

Forever 21 to Shut Chinese E-commerce Business

Meanwhile, its brick-and-mortar stores in the country are discounting heavily.

Forever 21 Marks Selena Film Anniversary With Capsule

Successful sales of Selena product in the past gave the retailer the push to build out a full capsule…

Forever 21-Backed Dailylook Nabs Fashion Director

The new role at the company will handle fashion shoots and web content.

Bum Equipment to Expand Into Juniors

The line will launch at Forever 21 for spring.

Judge: Levi Strauss & Co. Is Not a ‘Trademark Bully’

A Manhattan judge dismissed a complaint calling the 164-year old retailer a bully.

Forever 21, Honda Collaboration Marks Another Unlikely Tie-up for the Retailer

The fast-fashion retailer's head of marketing talks about its latest collaboration and how Honda will help…

Forever 21 Faces Backlash Over ‘Black Panther’ Gear

The fast-fashion retailer apologized and removed a photo of a white model wearing a "Black Panther" sweater.

Levi Strauss Is Not Flattered by Imitators

The clothing company is suing YSL in its latest trademark battle.

Thor Equities Tapping Into Mexico’s Bright Future

Real estate firm leverages favorable demographics to the south.