The Florentine niche perfumery trade show will run Sept. 14-16.
The brand made its U.S. launch this week at Saks Fifth Avenue.
In addition to her custom perfumery business, Desert35 is launching two fragrance collections inspired by Farsijani’s upcoming memoir.
The Chinese market is adopting higher price points and greater usage of fragrances.
This is the fragrance brand’s first foray into color cosmetics.
The fashion house’s first two fragrances manufactured and distributed by the Italian company are due in September.
The home fragrance industry is booming. A renowned florist is leveraging its strength and socialite buzz to get into the pack.
Scentbird will use the funds to ramp up product innovations and market expansion.
Imitating a bonfire, the brand will light 100 of its Scent for Peace candles to promote its campaign for international peace.