The eponymous Eau de Parfum will hit stores this month, and could spell further beauty expansions for the designer.
The ad celebrates Calvin Klein Fragrances’ latest scents.
The tie-in with Coop SCA3P includes business, diversification and a sustainable farming model.
Actress Adria Arjona fronts the women’s scent developed with sustainability in mind.
The perfume brand will be selling products via their “Fumetruck” throughout Manhattan and Brooklyn.
Bakhtiar is charting a path with Azaleo, a platform for all things wellness, which has just made its debut online with a line of three niche, luxury perfumes.
The first episode, “Dior in Bloom,” goes live on June 28.
The platform surveyed over 3,000 of its community members on their beauty buying habits and necessities.
The finalists for the categories were announced via webinar, a first for the Fragrance Foundation.
As the clean revolution takes root in beauty, fine fragrance is one category where consumers are looking for meaningful transparency when it comes to what’s inside the bottle.