Frame Denim

The FRAME Manhasset pop-up shop.

Fashion Scoops

Frame Launches Pop-up Shop and Charitable Gallery at Americana Manhasset

Sales of Frame cofounder Erik Torstensson’s photography will be sold to benefit the nonprofit Free Arts NYC.

clock December 22, 2020Kristen Tauer

Frame Madison Ave

Fashion Scoops

Frame Opens Portrait Exhibition on Madison Avenue

The location will reopen as the brand’s second New York City store in early 2021.

clock October 5, 2020Alexandra Pastore

BKS ticket stub

Business Features

EXCLUSIVE: Executives of Theory, Frame, M. Gemi and Public School Unite to Unveil BestKeptSecret

The innovative five-day digital flash sale aims to help the fashion industry with excess inventory and generate charitable donations.

clock August 3, 2020Alexandra Pastore

Bambuser, Frame video

Business Features

Frame Introduces Live Video Shopping Series With Bambuser

Jens Grede of Frame and Sophie Abrahamsson of Bambuser discuss the new digital experience and how to reach consumers in a post-COVID-19 world.

clock July 21, 2020Alexandra Pastore

frame sandals

Fashion Scoops

Frame Expands With Debut of Its First Footwear Collection

The collection is the brand’s next step in evolving the Frame woman’s everyday wardrobe.

clock June 15, 2020Alexandra Pastore

Imaan Hammam x Frame

Fashion Scoops

Frame Taps Model Imaan Hammam for Capsule

The “secret sauce” of creating a great collaboration is “hosting great parties and sitting next to amazing people.”

clock February 10, 2020Alexandra Pastore

Erik Torstensson, Jens Grede, Imann Hammam and DrakeFrame x Imaan Dinner, Fall Winter 2020, New York Fashion Week, USA - 07 Feb 2020


Drake Stops by Chinese Tuxedo for Frame’s Dinner With Imaan Hammam

The Friday night dinner celebrated Hammam’s forthcoming collaboration with the brand.

clock February 8, 2020Kristen Tauer

From the new Frame "Cloud" collection.

Human Resources

Nicolas Dreyfus Joins Frame as CEO

The ceo’s agenda is to keep the L.A. brand on the fast track for growth.

clock February 3, 2020David Moin

frame Houston store


Framed for Expansion: Denim Brand Eyes More Stores

In an exclusive interview, Frame cofounder Jens Grede shares plans for a major retail expansion in 2020.

clock December 3, 2019Alexandra Pastore

Frame Sustainable Denim Launch

Fashion Scoops

Frame Launches Sustainable Denim Collection as Next Step in an Ongoing Plan for Sustainability

The L.A.-based brand reimagines cult favorites with eco-minded materials.

clock October 22, 2019Alexandra Pastore


Skin Care

New Wellness Brand Asystem Focuses on Men’s Self-Care

The founders of Frame Denim and Wednesday Agency launch a new men’s wellness brand centered on betterment.

clock September 17, 2019Obi Anyanwu

FRAME's Greenwich, CT store

Fashion Features

Frame Maps Out Global Lifestyle Strategy, Retail Expansion

The L.A.-based brand is expected to top $400 million in sales next year, as founders Jens Grede and Erik Torstensson talk retail expansion.

clock January 3, 2019Marcy Medina

Jens Grede, Jordan Barrett, Erik Tortensson


Playing the Blame Game at Frame’s NYFW Dinner

Frame Denim hosted its fashion week dinner, celebrating its collaboration with Jordan Barrett, at Indochine this season.

clock September 7, 2018Kristen Tauer


Fashion Trends

11 Playful Graphic Ts for the Summer

Playful graphic Ts to shop now.

clock July 16, 2018Andrew Shang and Emily Mercer



Brama Group Takes On Distribution of Frame, Opens Milan Showroom

Brama works with a network of 1,000 retailers in Europe and the Middle East and also distributes labels including J Brand, Norma Kamali and Opening Ceremony.

clock September 28, 2017Luisa Zargani

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Today's Must Read

President-elect Joe Biden, and his wife Jill Biden, join Democratic vice presidential candidate Sen. Kamala Harris, D-Calif., and her husband Doug Emhoff, during the fourth day of the Democratic National Convention.


What Roles Do Designers Have to Play on Inauguration Day?

clock 16hRosemary Feitelberg

Social Studies

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