Frame Toasts 10 Years at The Pool
The brand celebrated its 10th anniversary during New York Fashion Week with friends including Karlie Kloss…
Brand Builder Erik Torstensson on 10 Years of Frame
The cofounder of the denim and lifestyle brand has created a $170 million business with a global reach.
How a Branding Expert Is Revving Up the Ritz
Natalie Bader Messian, a luxury executive who has helmed brands including Clarins and Fred, is helping the…
Elsa Hosk Fronts GCDS, Frame’s Fans, Doja Cat Dishes to CR Fashion Book
Elsa Hosk is the face, and muse, of GCDS' latest campaign; Frame celebrated its Ritz Paris collab in New York…
Frame Brings the Ritz Paris to Downtown New York
The brand celebrated its latest collaboration with a fashion week dinner at The Nines on Sunday night.
Contemporary Sportswear Kicks Into High Gear for Fall
Brands are opening more freestanding stores, expanding internationally, launching collaborations and shoring…
Frame Teams Up With the Ritz Paris for a Capsule Collection
For the second time in a row, the L.A. lifestyle brand and the French hotel put together a limited selection…
Frame Taps June-Mee Hong as Chief Revenue Officer for Asia
Earlier in her career, Hong was managing director, China for SMCP Group of Brands.
Frame Shoots for the Stars With New Store Concept, Men’s Launch
Erik Torstensson speaks about the brand's new retail strategy, set to be unveiled with its first London…
Basement Parties Are Back: Inside Unemployed and Frame’s Pride Dance Party
Olivia Wilde, Eiza Gonzalez and more danced all night at The Flower Shop, where bingo was cast aside for drag…
Frame Partners With Ellen MacArthur Foundation on Jeans Redesign Project
The collection expands on the brand's commitment to a more sustainable future.
Frame to Relaunch Men’s Collection, Focus on Updated Essentials
The line will include sophisticated classic pieces including padded blazers, trenchcoats, cashmere sweaters…
Frame Looks to Engage a Larger Global Audience With Lunar New Year Capsule
The limited-edition capsule collection will be available in partnership with Lane Crawford and Tmall.
Frame Launches Pop-up Shop and Charitable Gallery at Americana Manhasset
Sales of Frame cofounder Erik Torstensson's photography will be sold to benefit the nonprofit Free Arts NYC.
Frame Opens Portrait Exhibition on Madison Avenue
The location will reopen as the brand's second New York City store in early 2021.