Playful graphic Ts to shop now.

Brama works with a network of 1,000 retailers in Europe and the Middle East and also distributes labels including J Brand, Norma Kamali and Opening Ceremony.

The collection includes denim jeans, denim jackets — including a patchwork style with a paisley lining — denim shirts, graphic T-shirts, a gray hooded jacket and a black vest.

Another season, another Frame dinner.

Karlie Kloss, Emily Ratajkowski, Jourdan Dunn, and FKA Twigs came out for an intimate dinner.

Lauren Hutton served as muse for this versatile, effortlessly cool collection.

The brand has launched an e-commerce site with plans to open its first store in Los Angeles in April, followed by a shop in New York in the summer.

Frame Denim wants to be more than a denim label.

Jens Grede and Erik Torstensson's muse for their spring Frame Denim collection was an American girl in the Seventies on the Riviera.

The slim cut is a key look in denim and these ripped and whiskered jeans make a cool statement for back-to-school.

Frame Denim has released its first men’s advertising campaign, which features model Matt Clunan wearing Le Homme, a slim-fit style.

The brand is adding another top model to its list of marketing muses.

Nico Peyrache will be responsible for the entire Frame collection and report to Frame founder Jens Grede.