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Frame Denim

Frame Toasts 10 Years at The Pool

The brand celebrated its 10th anniversary during New York Fashion Week with friends including Karlie Kloss…

Brand Builder Erik Torstensson on 10 Years of Frame

The cofounder of the denim and lifestyle brand has created a $170 million business with a global reach.

How a Branding Expert Is Revving Up the Ritz

Natalie Bader Messian, a luxury executive who has helmed brands including Clarins and Fred, is helping the…

Elsa Hosk Fronts GCDS, Frame’s Fans, Doja Cat Dishes to CR Fashion Book

Elsa Hosk is the face, and muse, of GCDS' latest campaign; Frame celebrated its Ritz Paris collab in New York…

Frame Brings the Ritz Paris to Downtown New York

The brand celebrated its latest collaboration with a fashion week dinner at The Nines on Sunday night.

Contemporary Sportswear Kicks Into High Gear for Fall

Brands are opening more freestanding stores, expanding internationally, launching collaborations and shoring…

Frame Teams Up With the Ritz Paris for a Capsule Collection

For the second time in a row, the L.A. lifestyle brand and the French hotel put together a limited selection…

Frame Taps June-Mee Hong as Chief Revenue Officer for Asia

Earlier in her career, Hong was managing director, China for SMCP Group of Brands.

Frame Shoots for the Stars With New Store Concept, Men’s Launch

Erik Torstensson speaks about the brand's new retail strategy, set to be unveiled with its first London…

Basement Parties Are Back: Inside Unemployed and Frame’s Pride Dance Party

Olivia Wilde, Eiza Gonzalez and more danced all night at The Flower Shop, where bingo was cast aside for drag…

Frame Partners With Ellen MacArthur Foundation on Jeans Redesign Project

The collection expands on the brand's commitment to a more sustainable future.

Frame to Relaunch Men’s Collection, Focus on Updated Essentials

The line will include sophisticated classic pieces including padded blazers, trenchcoats, cashmere sweaters…

Frame Looks to Engage a Larger Global Audience With Lunar New Year Capsule

The limited-edition capsule collection will be available in partnership with Lane Crawford and Tmall.

Frame Launches Pop-up Shop and Charitable Gallery at Americana Manhasset

Sales of Frame cofounder Erik Torstensson's photography will be sold to benefit the nonprofit Free Arts NYC.

Frame Opens Portrait Exhibition on Madison Avenue

The location will reopen as the brand's second New York City store in early 2021.