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Frame Denim

Frame Shoots for the Stars With New Store Concept, Men’s Launch

Erik Torstensson speaks about the brand's new retail strategy, set to be unveiled with its first London…

Basement Parties Are Back: Inside Unemployed and Frame’s Pride Dance Party

Olivia Wilde, Eiza Gonzalez and more danced all night at The Flower Shop, where bingo was cast aside for drag…

Frame Partners With Ellen MacArthur Foundation on Jeans Redesign Project

The collection expands on the brand's commitment to a more sustainable future.

Frame to Relaunch Men’s Collection, Focus on Updated Essentials

The line will include sophisticated classic pieces including padded blazers, trenchcoats, cashmere sweaters…

Frame Looks to Engage a Larger Global Audience With Lunar New Year Capsule

The limited-edition capsule collection will be available in partnership with Lane Crawford and Tmall.

Frame Launches Pop-up Shop and Charitable Gallery at Americana Manhasset

Sales of Frame cofounder Erik Torstensson's photography will be sold to benefit the nonprofit Free Arts NYC.

Frame Opens Portrait Exhibition on Madison Avenue

The location will reopen as the brand's second New York City store in early 2021.

EXCLUSIVE: Executives of Theory, Frame, M. Gemi and Public School Unite to Unveil BestKeptSecret

The innovative five-day digital flash sale aims to help the fashion industry with excess inventory and…

Frame Introduces Live Video Shopping Series With Bambuser

Jens Grede of Frame and Sophie Abrahamsson of Bambuser discuss the new digital experience and how to reach…

Frame Expands With Debut of Its First Footwear Collection

The collection is the brand's next step in evolving the Frame woman's everyday wardrobe.

Frame Taps Model Imaan Hammam for Capsule

The "secret sauce" of creating a great collaboration is "hosting great parties and sitting next to amazing…

Drake Stops by Chinese Tuxedo for Frame’s Dinner With Imaan Hammam

The Friday night dinner celebrated Hammam's forthcoming collaboration with the brand.

Nicolas Dreyfus Joins Frame as CEO

The ceo's agenda is to keep the L.A. brand on the fast track for growth.

Framed for Expansion: Denim Brand Eyes More Stores

In an exclusive interview, Frame cofounder Jens Grede shares plans for a major retail expansion in 2020.

Frame Launches Sustainable Denim Collection as Next Step in an Ongoing Plan for Sustainability

The L.A.-based brand reimagines cult favorites with eco-minded materials.