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Frame Denim

New Wellness Brand Asystem Focuses on Men’s Self-Care

The founders of Frame Denim and Wednesday Agency launch a new men's wellness brand centered on betterment.

Frame Maps Out Global Lifestyle Strategy, Retail Expansion

The L.A.-based brand is expected to top $400 million in sales next year, as founders Jens Grede and Erik…

Playing the Blame Game at Frame’s NYFW Dinner

Frame Denim hosted its fashion week dinner, celebrating its collaboration with Jordan Barrett, at Indochine…

11 Playful Graphic Ts for the Summer

Playful graphic Ts to shop now.

Brama Group Takes On Distribution of Frame, Opens Milan Showroom

Brama works with a network of 1,000 retailers in Europe and the Middle East and also distributes labels…

Frame Hosts Cocktail for Ben Gorham

The collection includes denim jeans, denim jackets — including a patchwork style with a paisley lining…

Model Pack Dines on Tins of Caviar at Frame Denim Dinner

Another season, another Frame dinner.

Frame Denim Takes Over the Waverly Inn

Karlie Kloss, Emily Ratajkowski, Jourdan Dunn, and FKA Twigs came out for an intimate dinner.

Frame RTW Spring 2017

Lauren Hutton served as muse for this versatile, effortlessly cool collection.

Frame Launches E-commerce Site, Sets Retail Stores, Launches Social Media Campaign

The brand has launched an e-commerce site with plans to open its first store in Los Angeles in April…

Frame Denim RTW Fall 2016

Frame Denim wants to be more than a denim label.

Frame Denim RTW Spring 2016

Jens Grede and Erik Torstensson's muse for their spring Frame Denim collection was an American girl in the…

Back-to-School 2015 Style: The Best Men’s Jeans

The slim cut is a key look in denim and these ripped and whiskered jeans make a cool statement for…

Frame Denim Launches First Men’s Campaign

Frame Denim has released its first men's advertising campaign, which features model Matt Clunan wearing Le…

Frame Denim’s Spring Ad Campaign Starring Sasha Pivovarova

The brand is adding another top model to its list of marketing muses.