The moves come as Bally reports a 35 percent operating profit increase in 2018.
A new ad campaign highlights the shoe that helped two Swiss stars win the French Open in 1992.
Shok-1’s signature X-ray paintings of flies and finger bones adorn bags, high-tops and hoodies.
The relaunch coincides with a documentary called “Animals” about Nineties New Orleans inner-city culture.
Brands are ramping up their e-commerce services to the Chinese consumer with stand-alone web sites.
Bvlgari's Jean-Christophe Babin describes diversity and inclusion as an ethos embedded into the renowned brand.