The Dutch brand is mounting an exhibition spotlighting sustainability in the denim industry with help from young talented designers.

G-Star Raw, Diesel and more are injecting circularity into their lines for fall, while industry groups are grooming digital experiences.

Both denim brands found themselves struggling with debts as COVID-19 shut stores.

The dual denim bankruptcies came over the Fourth of July holiday weekend.

Focused on accessible sportswear pieces, The DSA brand will be unveiled during Paris Men’s Fashion Week in January.

The designer said the new brand will be teased later in 2019 before kicking off in 2020.

G-Star Raw partnered with Archroma to create a collection of garments dyed with EarthColors, its sustainable dye solution.

They will be part of GFA’s newly formed Associate Partners circle to develop new sustainability initiatives.

The exhibition explores the relationship between fashion and nature highlighting various objects starting from the early 1600s.

Throup joined the label coowned by Pharrell Williams in 2016 and oversaw the men’s and women’s mainline ranges and Raw Research, a men’s line.

Although the brand did not disclose any details about the collaboration, the company released a short film where Smith is seen wandering through the G-Star Raw archives in Amsterdam.

The executive for the past year has served as coceo of the Dutch premium denim brand alongside Patrick Kraaijeveld, who is set to exit the company.

Ads were photographed by Collier Schorr.

Executive creative director Aitor Throup said he had wanted to look at denim in a new way by pulling the production process apart.

See all the looks from the show.