G-Star Raw

G-star raw, jeans, denim, sustainability, fall

Marketing and Promotion

Short Takes: Onward With ‘Collective Action,’ Virtual Fashion Shows

G-Star Raw, Diesel and more are injecting circularity into their lines for fall, while industry groups are grooming digital experiences.

clock August 5, 2020Kaley Roshitsh

19Q3 Citishield + Winterjackets


Lucky, G-Star Look to Bankruptcy Court for Help

Both denim brands found themselves struggling with debts as COVID-19 shut stores.

clock July 6, 2020Evan Clark

19Q3 Citishield + Winterjackets


Lucky, G-Star Both File Chapter 11

The dual denim bankruptcies came over the Fourth of July holiday weekend.

clock July 3, 2020Evan Clark

A T-shirt from The DSA label designed by Aitor Throup.

Fashion Scoops

Aitor Throup to Unveil Second Brand in 2020

Focused on accessible sportswear pieces, The DSA brand will be unveiled during Paris Men’s Fashion Week in January.

clock December 18, 2019Martino Carrera

Designer, artist and creative director Aitor Throup.

Mens Designer Luxury

EXCLUSIVE: Aitor Throup Announces Upcoming New Men’s Label

The designer said the new brand will be teased later in 2019 before kicking off in 2020.

clock July 19, 2019Martino Carrera

Photo courtesy of G-Star Raw.

Business Features

G-Star Raw Announces Sustainable ‘Dyed by Nature’ Collection

G-Star Raw partnered with Archroma to create a collection of garments dyed with EarthColors, its sustainable dye solution.

clock July 8, 2019Tracey Meyers

Selfridges, Oxford Street

Fashion Scoops

Selfridges, G-Star Raw Join Global Fashion Agenda’s New Sustainability Group

They will be part of GFA’s newly formed Associate Partners circle to develop new sustainability initiatives.

clock February 27, 2019Fiona Ma


Fashion Features

London’s Victoria & Albert Museum Mounts ‘Fashioned From Nature’ Exhibit

The exhibition explores the relationship between fashion and nature highlighting various objects starting from the early 1600s.

clock April 18, 2018Lorelei Marfil


Aitor Throup Exits as Executive Creative Director of G-Star

Throup joined the label coowned by Pharrell Williams in 2016 and oversaw the men’s and women’s mainline ranges and Raw Research, a men’s line.

clock April 16, 2018Lorelei Marfil

A still from the G-Star Raw video with Jaden Smith

Fashion Scoops

G-Star Raw Taps Jaden Smith on Sustainable Range

Although the brand did not disclose any details about the collaboration, the company released a short film where Smith is seen wandering through the G-Star Raw archives in Amsterdam.

clock March 19, 2018Lorelei Marfil

Human Resources

Rob Schilder Named Sole CEO of G-Star Raw

The executive for the past year has served as coceo of the Dutch premium denim brand alongside Patrick Kraaijeveld, who is set to exit the company.

clock November 2, 2017Katya Foreman

G-Star Raw's fall campaign.


G-Star’s Fall Campaign Flaunts Diversity and Individuality

Ads were photographed by Collier Schorr.

clock August 28, 2017Lisa Lockwood

G-Star Raw Men's Spring 2018

Fashion Show Reviews

G-Star Raw Research III Men’s Spring 2018

Executive creative director Aitor Throup said he had wanted to look at denim in a new way by pulling the production process apart.

clock June 24, 2017Alex Wynne

G-Star Raw Men's Spring 2018

Fashion Show Reviews

G-Star Raw Men’s Spring 2018

See all the looks from the show.

clock June 24, 2017WWD Staff

Pharrell Williams’ G-Star Elwood X25 campaign.

Fashion Scoops

Pharrell Williams’ New Printed Jeans for G-Star Raw

Williams came up with 25 prints for his first collection since becoming G-Star’s head of imagination.

clock February 6, 2017Jessica Iredale

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Social Studies