G-Star Raw


Fashion Features

London’s Victoria & Albert Museum Mounts ‘Fashioned From Nature’ Exhibit

The exhibition explores the relationship between fashion and nature highlighting various objects starting from the early 1600s.

clock April 18, 2018Lorelei Marfil


Aitor Throup Exits as Executive Creative Director of G-Star

Throup joined the label coowned by Pharrell Williams in 2016 and oversaw the men’s and women’s mainline ranges and Raw Research, a men’s line.

clock April 16, 2018Lorelei Marfil

A still from the G-Star Raw video with Jaden Smith

Fashion Scoops

G-Star Raw Taps Jaden Smith on Sustainable Range

Although the brand did not disclose any details about the collaboration, the company released a short film where Smith is seen wandering through the G-Star Raw archives in Amsterdam.

clock March 19, 2018Lorelei Marfil

Human Resources

Rob Schilder Named Sole CEO of G-Star Raw

The executive for the past year has served as coceo of the Dutch premium denim brand alongside Patrick Kraaijeveld, who is set to exit the company.

clock November 2, 2017Katya Foreman

G-Star Raw's fall campaign.


G-Star’s Fall Campaign Flaunts Diversity and Individuality

Ads were photographed by Collier Schorr.

clock August 28, 2017Lisa Lockwood

G-Star Raw Men's Spring 2018

Fashion Show Reviews

G-Star Raw Research III Men’s Spring 2018

Executive creative director Aitor Throup said he had wanted to look at denim in a new way by pulling the production process apart.

clock June 24, 2017Alex Wynne

Pharrell Williams’ G-Star Elwood X25 campaign.

Fashion Scoops

Pharrell Williams’ New Printed Jeans for G-Star Raw

Williams came up with 25 prints for his first collection since becoming G-Star’s head of imagination.

clock February 6, 2017Jessica Iredale

Raw Research Aitor Throup

Fashion Scoops

G-Star Raw Reveals Aitor Throup’s First Collection as Creative Director

The designer unveiled his first official collection as executive creative director of the Dutch denim brand, a capsule under the Raw Research label.

clock January 20, 2017Alex Wynne

G-Star Raw Fall Campaign

Human Resources

Patrick Kraaijeveld, Rob Schilder Named Co-CEOs of G-Star Raw

Kraaijeveld and Schilder will succeed Jos van Tilburg, who served as ceo for 27 years.

clock November 24, 2016Lorelei Marfil

12AMRUN and Karmaloop collaboration

Fashion Scoops

Fashion Crowd Heading to ComplexCon: Karmaloop, VFiles, Union, The Hundreds and Buscemi

Premiering Nov. 5 in Long Beach, Calif., ComplexCon is like the street-smart spawn of Agenda Show, Jay Z’s Made in America Festival and TED Talks.

clock November 4, 2016Khanh T.L. Tran

Aitor Throup


G-Star Raw Appoints Aitor Throup as Executive Creative Director

His appointment is effective immediately and Throup will report to Jos van Tilburg, chief executive officer and founder.

clock October 25, 2016Lorelei Marfil

The campaign for Hu, Pharrell Williams' collaboration with Adidas.


Pharrell Williams, Adidas Set ‘Human’ Project

A new apparel and sneaker line called Hu is meant to celebrate human diversity and break down color barriers.

clock September 26, 2016Miles Socha

G-Star Raw Fall Campaign

Marketing and Promotion

G-Star Raw Unveils Fall Campaign

The advertising campaign was shot by the brand’s in-house photography team at the label’s Amsterdam-based headquarters.

clock August 31, 2016Lorelei Marfil

Eva Shaw


‘Rise N Shine:’ Dutch Model-Turned-DJ-Producer Eva Shaw Goes Mainstream With New Single

Model-turned-DJ and producer Eva Shaw discusses her new single “Rise N Shine,” her G-Star Raw collab and why she’s not like Paris Hilton.

clock July 21, 2016Marcy Medina

Inside the G-Star Raw Fifth Avenue store.


G-Star Raw Opens Fifth Avenue Flagship

It’s the Dutch denim brand’s fourth store in New York.

clock June 3, 2016Jessica Iredale

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