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G-Star Raw

Snoop Dogg Tapped as New Face of G-Star Raw

The campaign video is a reimagined take on the rapper's song "Say It Witcha Booty."

G-Star Raw, The Visionary Lab to Mount Denim Exhibition on Earth Day

The Dutch brand is mounting an exhibition spotlighting sustainability in the denim industry with help from…

Short Takes: Onward With ‘Collective Action,’ Virtual Fashion Shows

G-Star Raw, Diesel and more are injecting circularity into their lines for fall, while industry groups are…

Lucky, G-Star Look to Bankruptcy Court for Help

Both denim brands found themselves struggling with debts as COVID-19 shut stores.

Lucky, G-Star Both File Chapter 11

The dual denim bankruptcies came over the Fourth of July holiday weekend.

Aitor Throup to Unveil Second Brand in 2020

Focused on accessible sportswear pieces, The DSA brand will be unveiled during Paris Men's Fashion Week in…

EXCLUSIVE: Aitor Throup Announces Upcoming New Men’s Label

The designer said the new brand will be teased later in 2019 before kicking off in 2020.

G-Star Raw Announces Sustainable ‘Dyed by Nature’ Collection

G-Star Raw partnered with Archroma to create a collection of garments dyed with EarthColors, its sustainable…

Selfridges, G-Star Raw Join Global Fashion Agenda’s New Sustainability Group

They will be part of GFA's newly formed Associate Partners circle to develop new sustainability initiatives.

London’s Victoria & Albert Museum Mounts ‘Fashioned From Nature’ Exhibit

The exhibition explores the relationship between fashion and nature highlighting various objects starting…

Aitor Throup Exits as Executive Creative Director of G-Star

Throup joined the label coowned by Pharrell Williams in 2016 and oversaw the men's and women's mainline…

G-Star Raw Taps Jaden Smith on Sustainable Range

Although the brand did not disclose any details about the collaboration, the company released a short film…

Rob Schilder Named Sole CEO of G-Star Raw

The executive for the past year has served as coceo of the Dutch premium denim brand alongside Patrick…

G-Star’s Fall Campaign Flaunts Diversity and Individuality

Ads were photographed by Collier Schorr.

G-Star Raw Research III Men’s Spring 2018

Executive creative director Aitor Throup said he had wanted to look at denim in a new way by pulling the…