Generation Z

e-commerce online shopping


Rue 21 Concentrates on Consumer-centricity With New Tech

The teen retailer will double down on reaching consumers by deploying tech to improve inventory transparency and in-store pick-ups of online purchases.

clock June 18, 2018Elizabeth Doupnik

Mobile shopping.

Marketing and Promotion

Generation Z Still Shops In-store, Expects Efficiency

A new Fluent Commerce survey revealed that the demographic enjoys shopping in bricks-and-mortar, but demands digitally enhanced features.

clock June 14, 2018Elizabeth Doupnik

People carry shopping bags outside a shopping mall in New York, New York, USA, 20 December 2017.Holiday shopping in New York, USA - 20 Dec 2017


Generation Z: Brick-and-Mortar’s Saving Grace?

The demographic is mobile-savvy, but prefers to engage with product in store.

clock June 11, 2018Elizabeth Doupnik

Gen Z prefers shopping in a store, and use their mobile devices for research.


Gen Z Prefers Shopping Off-line, but Store Experience Is Key

They like the convenience of shopping online, but prefer the tactile experience of feeling, touching and trying-on apparel.

clock June 5, 2018Vicki M. Young


Marketing and Promotion

Generation Z: Influential and Intuitive Fashion Shoppers

Marcie Merriman, executive director of business strategy and retail innovation at EY Advisory, explains.

clock May 23, 2018Arthur Zaczkiewicz

Inside the CF Clubhouse


A Clubhouse for the College Set as College Fashionista Ponders Conferences

The online content hub for college students matures under parent Clique Brands.

clock May 17, 2018Kari Hamanaka

Generation Z after 2000

Business Features

Research Shows Generation Z as Influential, Values-Driven Cohort

The report from MNI Targeted Media Inc. sought to unlock the behavior of this demographic, and what drives them to shop.

clock May 8, 2018Arthur Zaczkiewicz

Looks from


Rue 21 Taps First Insight to Test New Products

The teen retailer will deploy predictive analytics to determine which styles will have the highest sell-through potential.

clock May 1, 2018Elizabeth Doupnik

Beauty Features

The Benchmarking Co. Releases Consumer Preference Report on Eyelashes and Eyebrows

The report surveys 7,000 U.S. beauty consumers on their preferences on eyelash and eyebrow products, brands and services.

clock April 18, 2018Layla Ilchi

Daniella Pierson

Business Features

The Newsette Targets Career-Minded, ‘Highly Motivated’ Women

The Newsette was founded by 22-year-old Daniella Pierson when she was a sophomore at Boston University.

clock April 18, 2018Arthur Zaczkiewicz


Marketing and Promotion

Think Tank: With Generation Z, It’s the Gray Areas That Matter

Molly Logan and Taylor Clark, cofounders of Irregular Labs, explain.

clock April 16, 2018Molly Logan and Taylor Clark

Streetwear Influencers

Marketing and Promotion

Streetwear Still Strong Among Generation Z

Nike, Adidas, Supreme and Gucci rank as favorite brands of the demographic.

clock April 13, 2018Elizabeth Doupnik

Fashion Scoops

Gen Z Females Spend More on Beauty Than Apparel

The top skin-care brand was Neutrogena, while the top handbag brand was Michael Kors.

clock April 10, 2018Vicki M. Young

A page from the "Irregular Report."

Marketing and Promotion

Generation Z Shares Insights About What Influences Them — In Their Own Words

The 400-plus page report includes essays, lists, data, videos and case studies aimed at decoding Generation Z behavior.

clock April 3, 2018Arthur Zaczkiewicz

Salvatore Ferragamo Amo Ferragamo, Marc Jacobs Daisy Love and Bulgari Omnia Pink Sapphire


Teen Spirit: Heritage Brands Targeting Gen Z

Heritage fragrance brands are looking to influencers, “Insta-worthy” bottles and digital campaigns to attract the Generation Z customer.

clock March 13, 2018Layla Ilchi

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