Generation Z

Hollister

Social Impact

Hollister Donates $1M, Enlists TikTok Stars to Support Teen Mental Health

The retailer will host virtual mental health discussions between high school students and TikTok stars, such as Charli and Dixie D’Amelio.

clock March 1, 2021Kellie Ell

American Eagle Chase Stokes

Retail

EXCLUSIVE: American Eagle Pursues Gen Z With ‘Outer Banks’ Stars and Snapchat

The retailer is launching its spring 2021 campaign today, along with a new augmented reality shopping guide on Snapchat. 

clock February 25, 2021Kellie Ell

Depop, sustainability, resale, secondhand, thrift, climate, Gen Z

Social Impact

Depop Plans to Cut Ties With Conventional Fashion

Depop, a Gen Z favorite resale app, shares its two-year sustainability plan and breaks ties with conventional fashion.

clock January 28, 2021Kaley Roshitsh

Orsola de Castro, fashion revolution, fashion, sustainability, activism, designer, mending, repair

Social Impact

Fashion Revolution’s Orsola de Castro Talks Mending, Her New Book

The brand’s cofounder on mending clothes, Gen Z and her first book, “Loved Clothes Last,” set for a February release.

clock January 13, 2021Kaley Roshitsh

shopping online

Business Features

Blurring the Lines for Multigenerational Appeal

As Gen Z and Millennials continue to cause shifts in shopping behaviors, experts weigh in with insights on reaching consumers at every age and the perennial consumer.

clock January 7, 2021Alexandra Pastore

Human Nation

Retail

Lululemon Veteran Christine Day Launches The House of LR&C

The fashion platform focuses on sustainability, inclusivity and offering affordably priced products.

clock December 1, 2020Kellie Ell

Online shopping

Business Features

Black Friday Expected to Bend for the Untraditional, Isolated Holiday Weekend

Consumers plan to shop promotions online this year, a stark contrast from the socialized experience seen in 2019.

clock November 23, 2020Alexandra Pastore

Group of friends using their smart mobile phones - Millennial young people addicted to new technology trends app - Concept of people, tech, social media, generation z and youth lifestyle

Technology

Driving Results With Customer Segmentation Marketing

Mike Farrell, senior director of integrated digital strategy at performance marketing company Sidecar, shares insights into this approach.

clock November 3, 2020Madeleine Streets

American Eagle retail associates

Retail

EXCLUSIVE: American Eagle Outfitters to Spend $5 Million on Retail Associates’ Education

Employees who have a proven track record of fighting for social justice issues are eligible to receive up to $40,000 for college expenses.

clock October 22, 2020Kellie Ell

ThredUp

Business

ThredUp Next of Resale to File IPO

ThredUp Inc. enters the first stage of the IPO process, having filed confidentially with the U.S. Securities and Exchange Commission.

clock October 21, 2020Kaley Roshitsh

ASos, fashion, collection, sustainability

Fashion Scoops

Asos Debuts 29-Piece ‘Circular Fashion’ Collection for Fall

The fast-fashion retailer has launched its first “circular” collection.

clock September 28, 2020Kaley Roshitsh

Online Shopping

Business Features

New Survey Data Quantifies Shifts in Purchase Priorities By U.S. Consumers

Unprecedented challenges are impacting the way Americans are saving and evolving spending habits.

clock September 18, 2020Alexandra Pastore

Vera Bradley

Financial

Vera Bradley’s Stock Soars With Surprise Quarterly Profits

Strong e-commerce sales and the addition of jewelry brand Pura Vida for the full quarter proved to be the crown jewels.

clock September 2, 2020Kellie Ell

Luke Bryan Jockey

Fashion Scoops

Jockey International Taps Luke Bryan As Brand Ambassador

The country music star and his wife, Caroline, are now brand ambassadors for the apparel and innerwear company.

clock August 21, 2020Kellie Ell

Stephanie Capuano with her sons, whose skincare needs inspired 31st State

Products

Teen Grooming Brand 31st State Speaks to Oft-Ignored Demographic

Stephanie Capuano, a London-based California native, struggled to find natural, non-abrasive skin and body care products for her adolescent boys, so she created 31st State, a brand tailored to Gen Z.

clock August 21, 2020Samantha Conti

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Essentialist

Today's Must Read

John Elliott in Miami Design District

Fashion

John Elliott Opens New Location at Miami Design District

clock 5hObi Anyanwu

Social Studies

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