The teen retailer will double down on reaching consumers by deploying tech to improve inventory transparency and in-store pick-ups of online purchases.

A new Fluent Commerce survey revealed that the demographic enjoys shopping in bricks-and-mortar, but demands digitally enhanced features.

The demographic is mobile-savvy, but prefers to engage with product in store.

They like the convenience of shopping online, but prefer the tactile experience of feeling, touching and trying-on apparel.

Marcie Merriman, executive director of business strategy and retail innovation at EY Advisory, explains.

The online content hub for college students matures under parent Clique Brands.

The report from MNI Targeted Media Inc. sought to unlock the behavior of this demographic, and what drives them to shop.

The teen retailer will deploy predictive analytics to determine which styles will have the highest sell-through potential.

The report surveys 7,000 U.S. beauty consumers on their preferences on eyelash and eyebrow products, brands and services.

The Newsette was founded by 22-year-old Daniella Pierson when she was a sophomore at Boston University.

Molly Logan and Taylor Clark, cofounders of Irregular Labs, explain.

Nike, Adidas, Supreme and Gucci rank as favorite brands of the demographic.

The top skin-care brand was Neutrogena, while the top handbag brand was Michael Kors.

The 400-plus page report includes essays, lists, data, videos and case studies aimed at decoding Generation Z behavior.

Heritage fragrance brands are looking to influencers, “Insta-worthy” bottles and digital campaigns to attract the Generation Z customer.