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Generation Z

Gen Z Climate Activists to Watch, per Tom’s of Maine’s New Program

Tom's of Maine selected five Gen Z climate leaders to receive $20,000 in funding.

Audience Insights Data Shows These Are the Key Trends for Brands to Keep in Mind in 2023

GWI's consumer trends manager shares insights into current consumer behaviors and what it means for retail.  

Getting Comfortable With the Uncomfortable

Meta's Karin Tracy shares insights into Gen Z and how creativity fuels culture change.

Courrèges RTW Spring 2023

Nicolas Di Felice is pushing the house in a more casual direction.

ESW Data Reveals Gen Z and Millennial Consumers’ Preferences for International Shopping and Discovery

The study looked at more than 14,000 consumers across 14 countries.

Cowen Taps Interns to Gauge Spending Habits, Technology Use

The report also showed that Gen Z had a strong preference for greener forms of transportation and recycled…

A Forum for Exploring Gen Z

The by-invitation-only forum will include several Gen Z business founders and CEOs and members of "The Z…

Free Crowdfunding Website Launches for Aspiring Clothing Designers

Threadfunder is already helping more than 100 artists to raise money to produce designs.

LGBTQ Gen Zers Are Poised to Be the Most Financially Responsible in the Community

New research from Daylight reveals how Gen Z Americans who identify as LGBTQ approach finances.

Amid Inflation Younger Consumers Continue to Stand Out With Updated Behaviors

The buying power of Gen Z is growing, joining Millennials as the consumers to win even as they face rising…

WhatsApp, U.N. Team to Take on Climate Doom

WhatsApp users can alleviate climate doom at the touch of a keystroke with a new U.N. campaign.

EXCLUSIVE: BCG and Highsnobiety on Cultural Credibility in the Luxury Fashion Space

Sarah Willersdorf and David Fischer discuss the latest luxury report from Boston Consulting Group and…

A ‘Z Suite’ for Getting Inside the Heads of Gen Zers

Berns Communications Group has formed a panel of college students and influencers to research the attitudes…

A Decade In, ThredUp Spots These Resale Trends to Watch

ThredUp's 10th annual report spotlights Gen Z's fast-fashion appetite and the continuation of branded resale.

EXCLUSIVE: ‘Fun-Loving’ Collab by Lisa Says Gah x Nuuly Aims to Please Gen Z

The 13-piece collection inspired by Lisa Says Gah's bestsellers launches Wednesday and is available to rent…