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Generation Z

PZ Cussons Beauty Launches Range Targeted at Generation Z

Being by Sanctuary Spa is a 9-piece range with five fragrances.

Teens Present Obtuse Mobile Marketing Opportunities

Generation Z has highest usage on mobile than other devices combined, but are faster to skip ads than older…

Study Shows Gen Z’s Preferences for Beauty and Cosmetics

WWD collaborated with Chegg to survey female college students about beauty trends and shopping preferences.

Generation Z College Fashion Trends Revealed

Chegg surveyed more than 600 female college students.

Euclid Report: Gen Z Prefers Stores With Guest Wi-Fi

Free charging stations and scan-as-you-shop gadgets don't matter as much to Gen Z.

Thriving E-commerce Refocuses Retailers On In-Store Service

With mobile commerce on the rise, retailers turn sights to updating traditional in-store client services.

Knowing Gen Z Behavior Essential in Fashion Apparel Product Development

The self-informed demographic values quality and authenticity above all else.

Gen Z Wants to Skip Your Ad

The demographic will tolerate your marketing if they can breeze through it.

Report Urges Retail Tactics For Tapping Gen Z Spending Power, Influence

Farla Efros, president of HRC Retail Advisory, highlights key findings from consumer survey.

Study Finds Short-Fused Gen Z Quick to Hang Up on Service Calls

Marchex developed the analysis from 2.3 million consumer phone calls to U.S. businesses.

Gen Z: Great Influence Over Household Spending, Their Friends and Shopping at Malls

HRC Advisory report reveals influence of Generation Z on household spending and on each other.

Gen Z Teenagers Keep Their Eyes on the Prices

Generation Z teenagers are price conscious, but not brand loyal.

As the ‘Instagram Effect’ Grips Gen Z, Consumers Spend $830 Billion on Them

A new report from Fung Global Retail & Technology unlocks the secrets of Gen Z spending.

Generation Z Says ‘No’ to Clickbait, Craves ‘Smart News’ Instead

A survey found 52 percent of Generation Z teen girls said they "would like to be informed about current…

The Psychology of Now

The frenzied inner life and economic squeeze that are making things harder for everyone in the Age of Anxiety.