Generation Z

Online Shopping

Business Features

New Survey Data Quantifies Shifts in Purchase Priorities By U.S. Consumers

Unprecedented challenges are impacting the way Americans are saving and evolving spending habits.

clock September 18, 2020Alexandra Pastore

Vera Bradley

Financial

Vera Bradley’s Stock Soars With Surprise Quarterly Profits

Strong e-commerce sales and the addition of jewelry brand Pura Vida for the full quarter proved to be the crown jewels.

clock September 2, 2020Kellie Ell

Luke Bryan Jockey

Fashion Scoops

Jockey International Taps Luke Bryan As Brand Ambassador

The country music star and his wife, Caroline, are now brand ambassadors for the apparel and innerwear company.

clock August 21, 2020Kellie Ell

Stephanie Capuano with her sons, whose skincare needs inspired 31st State

Products

Teen Grooming Brand 31st State Speaks to Oft-Ignored Demographic

Stephanie Capuano, a London-based California native, struggled to find natural, non-abrasive skin and body care products for her adolescent boys, so she created 31st State, a brand tailored to Gen Z.

clock August 21, 2020Samantha Conti

USPS merch, save the post office, USPS, stamps, Gen z, tiktok

Retail

‘USPS Merch,’ Stamps Receive Breakout Support, Much of It From Gen Z

Searches for “USPS merch” were up 900 percent last month. “Young people” are part of the hype for saving the United States Postal Service.

clock August 19, 2020Kaley Roshitsh

Gap, sustainable, sustainability, teens, gen z,

Ready To Wear

Gap Puts Focus on Youth Activists, Sustainability for Fall 2020

Gap hooks Gen Z activists, adds sustainability options for teens and National Geographic kids capsule, among other moves for fall 2020.

clock August 14, 2020Kaley Roshitsh

Animal Crossing

Fashion Scoops

Klarna Creates Live Shopping Experience on Animal Crossing

The popular Nintendo game will embrace influencers for virtual pop-ups.

clock August 14, 2020Alexandra Pastore

shopping online

Business Features

Studies Find Majority of Consumers are Altering Purchase Behaviors Amid COVID-19

Gen Z isn’t the only generation demanding a change for sustainability.

clock August 13, 2020Alexandra Pastore

Madison Reed and Victoria Justice

Financial

Revolve Group’s Stock Surges With Earnings Beat

Inventory reductions, executive pay cuts and furloughed associates during the pandemic helped drive higher profits year-over-year.

clock August 12, 2020Kellie Ell

Chipotle, sustainable, capsule collection, avocado, food, fiber, gen z

Fashion Scoops

Chipotle Launching Sustainable Apparel Line Dyed With Avocados

The restaurant chain is upcycling its old avocado pits for its limited “Avo Dye” collection, while underlining its commitment to organically grown cotton.

clock August 3, 2020Kaley Roshitsh

Street style at Paris Fashion Week Fall 2020

Business Features

Achieving Cultural Credibility Is a Must for Today’s Young Luxury Consumers

Data from Boston Consulting Group and Highsnobiety provide insights into how culture is at the center of how young luxury consumers shop.

clock July 28, 2020Alexandra Pastore

Hauliday by klarna and cosmo

Business Features

EXCLUSIVE: Klarna and Cosmopolitan Team to Launch ‘Hauliday,’ a Virtual Shopping Event

The 48-hour event will invite Cosmopolitan’s readers to shop incentives from Klarna’s 4,200 U.S. retail partners.

clock July 13, 2020Alexandra Pastore

Generation Z

Business Features

Studies Find COVID-19 Has Solidified Gen Z’s Core Values

The pandemic is a defining moment in the lives of Gen Z consumers who remain constant, outspoken advocates for societal expectations and changes.

clock July 2, 2020Alexandra Pastore

mobile shopping

Business Features

Data Reveals Millennials Are Increasing Online Spending

Consumer behavior report examines changes in Millennial spending habits in the wake of the coronavirus pandemic.

clock July 1, 2020Alexandra Pastore

Gen Z, generation Z, thrift

Retail

Resale Set to Seize Market Share in Post-COVID-19 World

ThredUp’s latest 2020 report analyzes the acceleration of resale, in light of the coronavirus pandemic and economic recession.

clock June 23, 2020Kaley Roshitsh

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