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Generation Z

Target Sets Latest Sustainability Goals

The formula includes increasing circular design, eliminating waste and promoting equity among the workforce.

‘Fashion Avengers’ Are the Latest Star-Filled Social Media Push for Sustainability

Burberry and Pangaia are among the brands taking up the Fashion Avengers social campaign to champion…

EXCLUSIVE: Abercrombie & Fitch Co. Launches Social Tourist, a New Brand for the Cohort Who Grew Up Online

The brand, which was cocreated by TikTok stars and sisters Charli and Dixie D'Amelio, debuts May 20 at…

American Eagle Outfitters Reveals Scholarship Winners

Real Change Scholarship for Social Justice winners will each receive $10,000 to help fund college expenses.

EXCLUSIVE: Nike Swim Launches First Sustainable Swimwear Collection

Nike Swim President Kelly Hibler said the swimwear business is on track to have its best year ever.

Nike Building In-house Social Commerce App Aimed at Gen Z

Focused on shopping for young women, the upcoming app is part of Nike's relatively new business incubator.

EBay Poised for Re-commerce ‘Reboot’

American homes have around $3,675 worth of value sitting in used goods, according to new eBay re-commerce…

What Will Sustainable Luxury Brands Look Like in 2030?

A new report says sustainable luxury, especially for Gen Z, means more resale, rental, visual supply chains…

Hollister Donates $1M, Enlists TikTok Stars to Support Teen Mental Health

The retailer will host virtual mental health discussions between high school students and TikTok stars, such…

EXCLUSIVE: American Eagle Pursues Gen Z With ‘Outer Banks’ Stars and Snapchat

The retailer is launching its spring 2021 campaign today, along with a new augmented reality shopping guide…

Depop Plans to Cut Ties With Conventional Fashion

Depop, a Gen Z favorite resale app, shares its two-year sustainability plan and breaks ties with conventional…

Fashion Revolution’s Orsola de Castro Talks Mending, Her New Book

The brand's cofounder on mending clothes, Gen Z and her first book, "Loved Clothes Last," set for a February…

Blurring the Lines for Multigenerational Appeal

As Gen Z and Millennials continue to cause shifts in shopping behaviors, experts weigh in with insights on…

Lululemon Veteran Christine Day Launches The House of LR&C

The fashion platform focuses on sustainability, inclusivity and offering affordably priced products.

Black Friday Expected to Bend for the Untraditional, Isolated Holiday Weekend

Consumers plan to shop promotions online this year, a stark contrast from the socialized experience seen in…