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Generation Z

Klarna Creates Live Shopping Experience on Animal Crossing

The popular Nintendo game will embrace influencers for virtual pop-ups.

Studies Find Majority of Consumers are Altering Purchase Behaviors Amid COVID-19

Gen Z isn't the only generation demanding a change for sustainability.

Revolve Group’s Stock Surges With Earnings Beat

Inventory reductions, executive pay cuts and furloughed associates during the pandemic helped drive higher…

Chipotle Launching Sustainable Apparel Line Dyed With Avocados

The restaurant chain is upcycling its old avocado pits for its limited "Avo Dye" collection, while…

Achieving Cultural Credibility Is a Must for Today’s Young Luxury Consumers

Data from Boston Consulting Group and Highsnobiety provide insights into how culture is at the center of how…

EXCLUSIVE: Klarna and Cosmopolitan Team to Launch ‘Hauliday,’ a Virtual Shopping Event

The 48-hour event will invite Cosmopolitan's readers to shop incentives from Klarna's 4,200 U.S. retail…

Studies Find COVID-19 Has Solidified Gen Z’s Core Values

The pandemic is a defining moment in the lives of Gen Z consumers who remain constant, outspoken advocates…

Data Reveals Millennials Are Increasing Online Spending

Consumer behavior report examines changes in Millennial spending habits in the wake of the coronavirus…

Resale Set to Seize Market Share in Post-COVID-19 World

ThredUp's latest 2020 report analyzes the acceleration of resale, in light of the coronavirus pandemic and…

New Report Asks What Makes a Brand Meaningful?

Klaviyo and Future of Commerce reveal insights into the nine ways brands are connecting with consumers…

Has Crisis Changed the Gen Z Consumer?

As a new generation enters the workforce during a pandemic, behavioral research finds continued optimism.

Nostalgia Items Lead Google Searches Among Baby Boomers

Polaroid cameras, typewriters and vinyl records are still resonating in 2020.

Who Has the Cleanest Underwear?

Intimates and swimwear brands are getting sustainable. But what each brand is doing varies — and can be…

Not Buying It

Is the issue overconsumption? Some consumers and industry experts are simply not buying it. "No-buy" stints…

You Can’t Fool Generation Z

Industry experts examine the consumer behavior of the next generation of digitally native consumers.