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Generation Z

Data Reveals Millennials Are Increasing Online Spending

Consumer behavior report examines changes in Millennial spending habits in the wake of the coronavirus…

Resale Set to Seize Market Share in Post-COVID-19 World

ThredUp's latest 2020 report analyzes the acceleration of resale, in light of the coronavirus pandemic and…

New Report Asks What Makes a Brand Meaningful?

Klaviyo and Future of Commerce reveal insights into the nine ways brands are connecting with consumers…

Has Crisis Changed the Gen Z Consumer?

As a new generation enters the workforce during a pandemic, behavioral research finds continued optimism.

Nostalgia Items Lead Google Searches Among Baby Boomers

Polaroid cameras, typewriters and vinyl records are still resonating in 2020.

Who Has the Cleanest Underwear?

Intimates and swimwear brands are getting sustainable. But what each brand is doing varies — and can be…

Not Buying It

Is the issue overconsumption? Some consumers and industry experts are simply not buying it. "No-buy" stints…

You Can’t Fool Generation Z

Industry experts examine the consumer behavior of the next generation of digitally native consumers.

Drunk Shopping Is a $44.9 Billion Industry in the U.S.

New research by Finder reveals insights into America's retail hangovers.

New Consumer Insights Report Reveals Gen Z Attitudes to Luxury Shopping

Boring retail is dead and the new wave of consumers want brands to help them express their identity.

Novelty Bags Make a Comeback at Fame, Moda Trade Shows

Meanwhile, fashion companies and brands fret over the coronavirus.

Gen Z: A New Kind of Consumer With Eyes on the Future

New data by EY finds the younger consumer is complicated, diverse and contradicting.

What Brands Can Learn From the VSCO Girl: 5 Tips for Engaging Gen Z

Allison Roy, senior digital consultant, content and influencer at Capgemini DCX, shares insights on reaching…

PopSugar Brings Back Play/Ground as Events Business Grows

The event has grown to hundreds of advertisers and is solidifying as a revenue-driver for the company.

A Secondhand Opinion: Retail 2020 and Beyond

WWD asks experts in the reuse, re-commerce, resale and secondhand markets what trends will define retail in…