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Generation Z

Think Tank: Gen Z Consumers Reshaping Our Future

Drew Carlin, brand analyst at Vivaldi_, explains what makes this demographic tick.

Gen Z Crave a World Without Borders, Boundaries and Binaries

Irregular Labs' latest report explores the concept of "fluidity" and how Generation Z views everyday living.

How Amazon Is Luring Gen Z Female Shoppers

CPC Strategy released its 2019 Amazon Consumer Survey results to show what is driving purchases, and why the…

Secret’s Out: Vintage Shows Go Mainstream — Especially This Weekend

A Current Affair, Manhattan Vintage Show and others have operated for decades. Now they capture the zeitgeist…

China’s Gen Z Breathing New Life Into Domestic Apparel Manufacturers

As the local market slows, China's apparel sector is buoyed by increasing Gen Z spending, extraordinary…

Gen Z Likes ‘Nice Things’ — and Physical Retail

According to a new study from LIM College, Gen Z and Millennials align in overall values but shopping…

Financo Forum Tackles Gen Z, New Brands and What Amazon Should Worry About

A study by OC&C paints a compelling portrait of Gen Zers.

American Eagle Talks About Getting Real With Gen Z

Chad Kessler, global brand president, talks product, stores, brand values and enriched customer connections.

Generational Divide in Holiday Spending Push

Survey data from JLL Retail and Junior Achievement reveal the generational differences across consumer…

Norma Kamali Embraces Men With Spring Collection

The designer's women's line is being marketed to men as well.

Rue 21 Concentrates on Consumer-centricity With New Tech

The teen retailer will double down on reaching consumers by deploying tech to improve inventory transparency…

Generation Z Still Shops In-store, Expects Efficiency

A new Fluent Commerce survey revealed that the demographic enjoys shopping in bricks-and-mortar, but demands…

Generation Z: Brick-and-Mortar’s Saving Grace?

The demographic is mobile-savvy, but prefers to engage with product in store.

Gen Z Prefers Shopping Off-line, but Store Experience Is Key

They like the convenience of shopping online, but prefer the tactile experience of feeling, touching and…

Generation Z: Influential and Intuitive Fashion Shoppers

Marcie Merriman, executive director of business strategy and retail innovation at EY Advisory, explains.