Australian model Jordan Barrett was the guest of honor at the launch party of his eyewear collaboration with the label on Saturday, attended by Georgia May Jagger and Heidi Klum.
The model turned beauty entrepreneur will be flying over to New Orleans to see The Rolling Stones perform in May.
The Italian brand, now owned by The Carlyle Group, is making its U.K. debut, with two stores and a campaign starring Georgia May Jagger and Suki Waterhouse.
The campaign comes with the company set to begin the rollout of an expanded size range, beginning with fall denim.
The 10-piece range has taken its cue from Jagger’s rock-star style and fused the brand’s art and music ethos.
Mick Jagger and Jerry Hall’s daughter Georgia May Jagger hosted a party for her Volcom collab in L.A., drawing brother James Jagger and more.
Though not a surfer, the British model is giving an edge to — and considering a possible design collaboration with — the action sports brand.
Georgia May Jagger and Vera Wang attended the event, which featured a performance by Ariana Grande.
Georgia May Jagger, Lizzie Jagger serve as bridesmaids at London ceremony.
The actress and beauty-brand owner turns up at a Sunglass Hut and Georgia May Jagger event.