The Italian designer has opened his first standalone store in London, filled with his gossamer gowns and antique picks.
The sleek, new Knightsbridge site is sprinkled with vintage furniture chosen by the designer.
Red-ringed peepers, glittery faces and gravity-defying coifs made a showing on catwalks in the City of Light.
The initiatives mark the first steps of his label’s planned expansion under its new partnership with the billionaire Pinault family.
The designer is focusing on his namesake brand as the company expects to close 2017 with an increase in sales between 20 and 25 percent.
The company was publicly listed in 2013 and its stock price has soared 142.5 percent since then, reaching $1 billion in sales last year while wiping out its debt.
Additional square footage opens the door to exclusive products.