The retailer wants to fill the void left by Louis Boston, but those customers may have scattered to the far corners of the earth.
Houses including Chanel and Dior are ramping up efforts to cater to the summer crowd with in-season merchandise and exotic pop-up locations.
Headed by Adélaïde de Clermont-Tonnerre, editor in chief of the magazine, the group also includes television presenter Stéphane Bern.
The Italian designer has opened his first standalone store in London, filled with his gossamer gowns and antique picks.
The sleek, new Knightsbridge site is sprinkled with vintage furniture chosen by the designer.
Red-ringed peepers, glittery faces and gravity-defying coifs made a showing on catwalks in the City of Light.