To mark the show, scheduled for Sept. 20 at the airport’s Hangar that has been featuring the Emporio Armani logo since 1996 and is expected to be attended by 2,300 guests, Giorgio Armani will launch a capsule collection.
Elaine Zhong, Barbara Palvin, Sara Sampaio, Madisin Rian and Greta Ferro will appear in images lensed by David Sims.
The country’s main eyewear companies are investing in manufacturing, new licenses, owned brands and digital, as the Luxottica-Essilor merger is expected to be approved in the third quarter.
Eyes are on the likes of Prada, Salvatore Ferragamo, Missoni, Bottega Veneta and Roberto Cavalli, brands that are seeing a rebound or seeking one with new investors, designers and executives.
New owner Mike Ashley is faced with mounting debt and the industry wonders how he will repair relationships.
The department store owes millions of pounds to its creditors including Giorgio Armani and Mulberry.
Last year, the company reached an all-time high cash pile of one billion euros, earmarked for further investments in the group’s brands.
The company will host a special event on Sept. 13 to celebrating the opening of its revamped Munich flagship.
The Italian eyewear-maker confirmed outlook for the year.
The designer appears alongside Martin Garrix, Selah Marley and Li Yifeng.
Introduced last year, the Armani/Laboratorio project this time will be led by Oscar-nominated director Luca Guadagnino.