Exclusive timepieces from the tie-up between Girard-Perregaux and Aston Martin are in the works.
With a refocused product assortment, fewer novelties and streamlined distribution, the historic watchmaker has distilled its messages.
The coronavirus crisis could have a “ripple effect over the next several years,” said Patrick Pruniaux, ceo of the Kering-owned labels.
The lab is based on the Kering watchmaking campus in La Chaux-de-Fonds, and will focus on carbon, steel and recycled materials.
The executive will maintain his chief executive officer role at fellow Swiss watchmaking brand Ulysse Nardin.