At the Met Gala, less was more – even when it was still a lot. Often it came in controlled silhouettes.

The premiere for the last installment of the “Avengers” series brought together the past and present cast to celebrate the end of a 10-year saga.

Gwyneth Paltrow’s megabrand is set to open its first pop-up in Asia on April 19.

From “antipills” to psychedelic medicine, here are the trends coming from Goop’s second New York summit.

Six hundred attendees flocked to Pier 17 for a day of Goop-approved activities at the company’s second New York event, paying a minimum of $1,000 to do so.

A media veteran is coming on to take the creative lead from founder and ceo Gwyneth Paltrow.

The beloved retail collective celebrated with tenants, friends and dinner at Farm Shop.

Gwyneth Paltrow’s brand is soon to be involved in all corners of media.

The jewelry designer to the stars drew her nearest and dearest — even Leonardo DiCaprio — to fete her first store, in Palisades Village.

Gwyneth Paltrow’s lifestyle brand “amicably” settled with the California Food, Drug and Medical Device Task Force on certain product claims.

The event, running from Sept. 1 to Oct. 21, is broken down into three times of day: sunrise, sunlight and sunset.

There seem to be a lot of perks for Goop in taking its quarterly magazine independent in time for the third issue.

Universal Standard has been staffing up its New York and Seattle offices to keep up with the company’s growth.

Gwyneth Paltrow’s web-born lifestyle company has an expanding, data-based retail strategy.

Among those attending were Nick Wooster, former Forty Five Ten executives Brian Bolke and Taylor Tomasi Hill, art consultants and dealers Lisa and John Runyon and blogger Jane Aldridge.