The Belfast-based hair and skin care-maker was launched in 2019.
It’s a vegan hair mask made for all hair types, said Appleton, who works with the likes of Jennifer Lopez, Ariana Grande, Dua Lipa and Katy Perry.
The U.K.-based beauty-tech service aims to scale internationally.
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Hairstylist César DeLeön Ramirez also joins JPMS, as the hair care company’s brand ambassador.