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The brand is using new product technology to widen its audience to include more varied curl types and textures.
Lazartigue estimates $3 million in total U.S. sales within the next year.
Beauty Story is focused on developing sustainable cosmetics products, using consumer data to identify industry white spaces.
Products include hair care goods, lash and brow serums, and gummy supplements.
The company will instead focus on hair care and hair color in the Japanese market.
“No one really talks about your hair aging,” said the supermodel.
MILAN — Italian customizable hair care brand Shampora is celebrating its third anniversary by expanding its offering. The company has added personalized hair coloring to its assortment of shampoo, conditioner, prime mask, leave-in and active water products, which consumers can customize upon filling a questionnaire online. “Many of our customers were asking us about hair […]
The beloved Supersonic Hair Dryer and Corrale Straightener are marked down.
“If I’ve been able to break this glass ceiling, that means that the women that come after me should be able to shatter it.”
The customizable hair care brand is taking a personalized approach to supplements.