Bella Hadid, Kaia Gerber and Irina Shayk were among the top models walking the Moschino fall 2020 show in pastel-toned, 18th century-inspired wigs, created by Paul Hanlon.
The brand, funded by The Only Agency, will first release a hair mask that doubles as a leave-in conditioner.
The retail space opens on Nov. 6.
WWD features key looks appearing on the runways each day in Paris.
WWD is breaking out the essential spring hairstyles for 2020, straight from the runways of the European fashion weeks.
WWD is breaking out the essential spring hairstyles for 2020, straight from the runways of NYFW.
Makeup artists proved that the must-have look is a good complexion, while hairstylists revisited a spectrum of retro references with futuristic appeal.