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HanesBrands Updates Guidance Thanks to Strength in Innerwear, Activewear

Company shares shot up 6.32 percent Thursday as a result.

The Evolution of Lingerie Fashion Events

Rihanna hosted a Pride party and Amazon special. Victoria's Secret says it's coming out with a new type of…

American Image Awards Honor Leaders in Diversity, Inclusion and Innovation

Gabriela Hearst, Walmart, HanesBrands, Black in Fashion Council, ShopShops and Sustainable Apparel Coalition…

EXCLUSIVE: American Image Awards Reveal 2021 Honorees

The event will be held virtually on June 21.

Hanes’ New Underwear Ads Push the Envelope

The Comfort Flex Fit Total Support Pouch underwear is one of the largest launches in brand history.

HanesBrands’ Stock Rises Thanks to Earnings Beat

The company showed strength in its U.S. innerwear and Champion businesses.

HanesBrands Recovery Fails to Impress Wall Street

Company shares plunged more than 20 percent during Thursday's trading session.

Underwear on the Rise Amid Pandemic

Lingerie and intimates brands are growing their underwear offerings in an attempt to capture more consumers…

HanesBrands Beats Quarterly Expectations Thanks to PPE Production

The innerwear and activewear company sold $752 million worth of PPE, such as face masks and hospital gowns…

Hanesbrands Taps Walmart’s Stephen Bratspies as New CEO

Bratspies will begin his tenure at the helm of the innerwear brand this August.

Who Has the Cleanest Underwear?

Intimates and swimwear brands are getting sustainable. But what each brand is doing varies — and can be…

The Future of Shapewear Might Be a Stretch

Demand declines as consumers continue to hunker down at home and events are canceled.

The Future of Digital Fashion Brands in the Era of Coronavirus

Many were born online and don't have to worry about massive store closures. But will they have enough cash to…

HanesBrands Furloughs Thousands, Continues to Make Face Masks

The intimates company is furloughing roughly 5,800 employees, even as it continues to ramp up production of…

Fashion Industry Comes Together to Fight Coronavirus Pandemic

Eager to help, companies and brands have agreed to mass produce things like face masks, medical overalls and…