Abrams plans to open a store in London and potentially expand his line to include accessories and homewares.
Julian Dunkerton and Belinda Earl will move on to new projects from their respective roles at Superdry and Marks & Spencer.
The move follows the switch earlier this year to a new management structure.
The deal marks the debut of a new strategy for Farfetch.
Buyers focused on smaller and emerging brands — and said the city was full of innovation and fresh ideas.
The store said its new beauty floor is outperforming market growth in the sector.
Ming Ray, Tyler Ellis and Hanuxe are among the exotic skin handbag labels targeting a younger generation of consumers.
Michelle Feeney has launched her own fragrance brand aimed at young women.
The event will take place September 14-15.
The Dermalogica Skin Health School will host a range of interactive sessions featuring advice from beauty industry professionals.