The brand’s flagship on Madison Avenue kicks off a major worldwide retail push, chief executive officer Séverine Merle said.
The French fashion house is opting to strike out on its own in a city that is cementing its status as a fashion hot spot.
The event was held in a black ephemeral structure set on the Place de la Concorde.
Male consumers are online, engaged and clued-up on fashion like never before, asking for what they see on Instagram and other social media.
Hedi Slimane and Riccardo Tisci returned to fashion in 2018, at Celine and Burberry respectively, stealing the media spotlight.
The collection was presented in Paris in September.
The creative director for Celine is the cover star of the December issue of the magazine.
The decision comes mere months after creative director Hedi Slimane launched the label’s men’s wear division during a coed show.
Though questions remain, most retailers saw strong commercial potential, singling out tailoring, men’s wear and handbags as strong points.
But Sidney Toledano hinted luxury conglomerate LVMH could soon launch a spin-off label for another of its star designers.
To coincide with the opening of a Paris flagship in January, Balmain will return to the couture schedule in Paris.
Brand logos are getting one and the same makeover, choosing to go with a simple wordmark and minimalist lettering.