Her brand seeks to empower women one stiletto at a time.
The British designer has mined the Dior archives for inspiration related to the women’s couture heritage of the house.
A teaser capsule will launch in July, followed by a full line in the fall.
Maxfield’s former chief branding officer and a former Christie’s communications manager — both of whom worked at Saint Laurent during Hedi Slimane’s tenure — are recent adds to the Céline team.
The French PR will be reunited with Hedi Slimane, with whom she previously worked at Dior Homme and Saint Laurent.
Bernard Arnault hopes the “global superstar” designer will help the French brand double or triple its revenues within the next five years.
He is to start at the French house on Feb. 1 and show his first collection next September.
The former Saint Laurent designer did a Q&A with Vogue Italia.
Some believe that marquee talents got too big for their boots, demanding outsized salaries, lavish perks and too much creative control.