The Swedish fashion giant has completed a pilot project, using software and 3-D scanning, to create jeans that can be individually sized for customers. The service will go into use later next year.
The 3.3 million-square-foot project is building up to its retail opening, which is set for March.
The fast-fashion retailer is gearing up to expand the Swedish retailer abroad, starting with Germany.
Executives said the fast-fashion retailer’s ongoing overhaul efforts are bearing fruit.
A collaboration with H&M is set to launch, while the brand’s knits will appear in Frieze’s first fashion show.
The Swedish retail giant said that summer collections were well-received and that it is gaining market share.
The Ellen MacArthur Foundation released “The Jeans Redesign” initiative, and signing on were Gap, The Reformation and others.
The integration constitutes further development in H&M’s digital and physical stores in the U.S., going live this fall.
The Swedish fast-fashion retailer said its overhaul efforts are “taking us in the right direction,” but flagged ongoing challenges.
Rising demand in eastern Europe is the only thing keeping some mainstream brands afloat. And the market there is changing fast. The next eastern opportunities will be for premium brands like Nike and Hugo Boss, analysts say.
This time, the 26-item range developed with the Dutch lingerie label focuses on swimwear and additionally includes sarongs, beach dresses, bags, flip-flops and towels.