“Our recovery is strong,” said Helena Helmersson, chief executive officer of H&M Group.
Mackevision created a digital avatar for the H&M Foundation’s Billion Dollar collection.
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PVH Corp., Fast Retailing, Nike, Gap and Inditex had also previously distanced themselves from Xinjiang cotton and could be targeted next.
The Clean Clothes campaign urges apparel brands and manufacturers to stand by pro-democracy protesting workers in the country.
The women call for solidarity from brands like H&M, Inditex (Zara owner), Bestseller — contributing to Myanmar’s $4.59 billion sector.
H&M sales in the Dec. 1 to Jan. 27 period were down 23 percent in local currencies compared with the same period last year.
The executive replaces Kristina Stenvinkel, who will work for the Persson family company.
“In a somewhat more normalised environment, store sales have recovered strongly,” Inditex said.