The line replaces the fast-fashion label’s Conscious Collection.
The new assortment is prime for experimentation and trying new color combinations, Eiseman said.
The collection will be available in stores on March 11.
See all the photos from the upcoming Simone Rocha x H&M collection here.
H&M sales in the Dec. 1 to Jan. 27 period were down 23 percent in local currencies compared with the same period last year.
The two global powerhouses are trying to make consumers more knowledgeable about sustainability.
The executive replaces Kristina Stenvinkel, who will work for the Persson family company.
The company will match consumers’ donations up to $250,000.
The global retailer is using new processes and materials to try to encourage sustainability.
The agreement with Buddy’s Home Furnishings allows Bebe to tap into the lucrative home furnishings market.