Shares of the L Catterton-backed clean beauty firm jumped 43.8 percent after the initial public offering.
The clean beauty company founded by Alba, chief creative officer and chair, has set the terms of its introduction to Wall Street.
Brands primed to potentially be taken public by the once-novel, suddenly everywhere species of investor.
The “likeness agreement” Jessica Alba has with the company she founded, its sales, losses, growth plans and more.
One source told WWD Honest could go public in the second quarter.
Honest has cut sku’s, repackaged, added products and cut prices for its beauty line.
This is the company’s second settlement over misleading labels in as many months.
Some consumers of The Honest Co. products said they contained the additive sodium lauryl sulfate while packaging claimed otherwise.
Cofounder and former ceo Brian Lee will remain on the company’s board and serve as an adviser.