Honest Co.

The Honest Co.'s Jessica Alba and Nick Vlahos ring the opening bell at the Nasdaq Stock Market.


Honest IPO: Jessica Alba’s Beauty Company On Wall Street

Shares of the L Catterton-backed clean beauty firm jumped 43.8 percent after the initial public offering.

clock May 5, 2021Evan Clark

Allbirds' Dasher running shoe.


Allbirds Seen Inching Closer to IPO

The sustainable footwear brand is expected to shortly test the waters of the red-hot public market.

clock April 28, 2021Jean E. Palmieri

Jessica Alba


Jessica Alba’s Honest Co. Prices IPO With Valuation Up to $1.5 Billion

The clean beauty company founded by Alba, chief creative officer and chair, has set the terms of its introduction to Wall Street.

clock April 26, 2021Evan Clark

warby parker store


Who is SPACable? Fashion Companies in the Crosshairs

Brands primed to potentially be taken public by the once-novel, suddenly everywhere species of investor.

clock April 26, 2021Evan Clark

Jessica Alba


Honest IPO: 5 Truths From the Clean Beauty Brand’s Filing

The “likeness agreement” Jessica Alba has with the company she founded, its sales, losses, growth plans and more.

clock April 12, 2021Evan Clark

Jessica Alba in the Honest Beauty ad campaign.

Beauty Features

Jessica Alba’s The Honest Co. Said to Tap Morgan Stanley, J.P. Morgan, Jefferies for IPO

One source told WWD Honest could go public in the second quarter.

clock February 4, 2021Allison Collins

Chris Hobson

Color Cosmetics

ICMAD Re-brands to IBA

The Independent Cosmetic Manufacturers and Distributors is now the Independent Beauty Association.

clock September 11, 2020James Manso

Jessica Alba in the Honest Beauty ad campaign.

Beauty Features

Honest Beauty Debuts in Europe

Jessica Alba’s beauty line launches today in Italy through an exclusive agreement with the Douglas perfumery chain.

clock June 20, 2019Sandra Salibian

Lulus spring bridal


Lulus Buckles Down With Digital, Influencers

The e-tailer, originally started as a single store, continues to bolster efforts online following a $120 million raise last year.

clock January 14, 2019Kari Hamanaka

Honest Co Beauty products from jessica alba

Beauty Features

Katie Bayne Joins The Honest Co. Board

Bayne is the second female member and seventh overall member of the company’s board of directors.

clock November 1, 2018Layla Ilchi

Jessica Alba

Beauty Features

Jessica Alba’s The Honest Co. Gets $200M Investment From L Catterton

Honest has cut sku’s, repackaged, added products and cut prices for its beauty line.

clock June 6, 2018Allison Collins and Ellen Thomas

Katrina Lake, founder and ceo of Stitch Fix.


What to Watch: Who Is Ripe for a Big Exit?

A number of contenders appear to be playing the waiting game when it comes to an IPO or acquisition.

clock August 22, 2017Kari Hamanaka

Jessica Alba honest co. unilever


Jessica Alba’s Honest Co. to Pay $7M Over ‘Natural’ Labeling

This is the company’s second settlement over misleading labels in as many months.

clock July 1, 2017Kali Hays

jessica abla honest co. beauty

Fashion Scoops

Jessica Alba’s Honest Co. Paying $1.5M to End False Ad Suit

Some consumers of The Honest Co. products said they contained the additive sodium lauryl sulfate while packaging claimed otherwise.

clock June 8, 2017Kali Hays

jessica abla honest co. beauty


Shake Up Atop Jessica Alba’s Honest Co.; Nick Vlahos Named CEO

Cofounder and former ceo Brian Lee will remain on the company’s board and serve as an adviser.

clock March 16, 2017Evan Clark

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Nick Kamen in Munich in 1987.


Industry Pays Tribute to Model Nick Kamen

clock 21hTianwei Zhang

Social Studies

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