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Honest Co.

Allbirds Rumored to File for IPO Confidentially

The sustainable shoe disruptor seems to be following in the footsteps of Warby Parker, Authentic Brands…

Honest IPO: Jessica Alba’s Beauty Company On Wall Street

Shares of the L Catterton-backed clean beauty firm jumped 43.8 percent after the initial public offering.

Allbirds Seen Inching Closer to IPO

The sustainable footwear brand is expected to shortly test the waters of the red-hot public market.

Jessica Alba’s Honest Co. Prices IPO With Valuation Up to $1.5 Billion

The clean beauty company founded by Alba, chief creative officer and chair, has set the terms of its…

Who is SPACable? Fashion Companies in the Crosshairs

Brands primed to potentially be taken public by the once-novel, suddenly everywhere species of investor.

Honest IPO: 5 Truths From the Clean Beauty Brand’s Filing

The "likeness agreement" Jessica Alba has with the company she founded, its sales, losses, growth plans and…

Jessica Alba’s The Honest Co. Said to Tap Morgan Stanley, J.P. Morgan, Jefferies for IPO

One source told WWD Honest could go public in the second quarter.

ICMAD Re-brands to IBA

The Independent Cosmetic Manufacturers and Distributors is now the Independent Beauty Association.

Honest Beauty Debuts in Europe

Jessica Alba's beauty line launches today in Italy through an exclusive agreement with the Douglas perfumery…

Lulus Buckles Down With Digital, Influencers

The e-tailer, originally started as a single store, continues to bolster efforts online following a $120…

Katie Bayne Joins The Honest Co. Board

Bayne is the second female member and seventh overall member of the company's board of directors.

Jessica Alba’s The Honest Co. Gets $200M Investment From L Catterton

Honest has cut sku's, repackaged, added products and cut prices for its beauty line.

What to Watch: Who Is Ripe for a Big Exit?

A number of contenders appear to be playing the waiting game when it comes to an IPO or acquisition.

Jessica Alba’s Honest Co. to Pay $7M Over ‘Natural’ Labeling

This is the company's second settlement over misleading labels in as many months.

Jessica Alba’s Honest Co. Paying $1.5M to End False Ad Suit

Some consumers of The Honest Co. products said they contained the additive sodium lauryl sulfate while…