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Honest Co.

The Honest Co. Names Carla Vernón CEO

Vernón, a CPG veteran who most recently worked at Amazon, is gearing up for the brand's next growth phase.

Top Female Executives Take the Stage at the Second Annual Women in Power Event

Jessica Alba, Darcy Penick, Tracey T. Travis and more discussed navigating ongoing challenges in business…

Jessica Alba Hosts Conversation on Race, Corporate Culture at The Honest Company’s Juneteenth Celebration

The company hosted a day of activities to honor the federal holiday.

Year in Review: The IPO Rush Transforming Fashion

2021 is the year that Warby Parker, Allbirds and more made their Wall Street move. But how will that change…

Fashion’s Freshman Class, IPO Newbies in a Strange New World

The rush of offerings brought a record number of new faces to the public market, full of hope, promises of…

Allbirds Rumored to File for IPO Confidentially

The sustainable shoe disruptor seems to be following in the footsteps of Warby Parker, Authentic Brands…

Honest IPO: Jessica Alba’s Beauty Company On Wall Street

Shares of the L Catterton-backed clean beauty firm jumped 43.8 percent after the initial public offering.

Allbirds Seen Inching Closer to IPO

The sustainable footwear brand is expected to shortly test the waters of the red-hot public market.

Jessica Alba’s Honest Co. Prices IPO With Valuation Up to $1.5 Billion

The clean beauty company founded by Alba, chief creative officer and chair, has set the terms of its…

Who is SPACable? Fashion Companies in the Crosshairs

Brands primed to potentially be taken public by the once-novel, suddenly everywhere species of investor.

Honest IPO: 5 Truths From the Clean Beauty Brand’s Filing

The "likeness agreement" Jessica Alba has with the company she founded, its sales, losses, growth plans and…

Jessica Alba’s The Honest Co. Said to Tap Morgan Stanley, J.P. Morgan, Jefferies for IPO

One source told WWD Honest could go public in the second quarter.

ICMAD Re-brands to IBA

The Independent Cosmetic Manufacturers and Distributors is now the Independent Beauty Association.

Honest Beauty Debuts in Europe

Jessica Alba's beauty line launches today in Italy through an exclusive agreement with the Douglas perfumery…

Lulus Buckles Down With Digital, Influencers

The e-tailer, originally started as a single store, continues to bolster efforts online following a $120…