The first eyewear collection of the Swiss watchmaker will be unveiled in September.
Hublot kicked off festivities with a star-studded soccer match including Diego Maradona, Usain Bolt and José Mourhino.
The release of the Bugatti Type 390, billed as a “supercar on your wrist,” is timed to coincide with the first deliveries of the Chiron.
The maker of merino wool men’s activewear hopes to add points of sale in Paris, Milan, London, Tokyo and Los Angeles.
The company continued to operate at a loss in the first half of the year, but saw an improvement in earnings before interest, taxes, depreciation and amortization driven by the group’s restructuring.
The brash, fist-pumping 27-year-old golfer is the latest sportsman to partner with the Swiss watchmaker.
The two brands collaborated on the creation of a men’s and a women’s style, available in store from Monday.
The luxury conglomerate again has to fight against claims that Hublot began using “red gold” to describe products only after a Los Angeles jeweler trademarked the term.
The company attributed this to investments connected to the brand’s internationalization and an increasingly competitive eyewear sector, as well as “a strong commercial push that has left too much product” in the market.
The first EllesVMH prize will reward internal initiatives from the group’s brands and affiliates for their work to promote gender diversity, and will be awarded on International Women’s Day.
In its third collaboration with Italia Independent, Hublot is launching an innovative new watch with storied Italian men’s wear firm Rubinacci.
Amid challenges in the international market, the Swiss brand sees an opportunity that can get a boost from technology and marketing.