Hublot is placing new focus on its digital boutique and aims to pay all employees a full salary throughout the coronavirus crisis.
Patek Philippe and Rolex are closing sites until at least March 27; Hublot said until further notice.
At the inaugural LVMH Watch Week, Stephane Bianchi and Jean-Christophe Babin said clients enjoyed the luxury of time and relationship-building in Dubai.
Ross presented new sculptural work as part of the Hublot design prize, which he won.
Presentations will take place in the Dubai Bulgari Hotel in January next year.
The collection comprises 12 sun and optical frames retailing at between 400 euros and 1,000 euros.
The Swiss watchmaker worked with the brokerage OSL, which predicted that Bitcoin-driven luxury purchases would grow.
Sales growth this year has hit the double-digit range, percentage-wise, according to Hublot ceo Ricardo Guadalupe.
The watch industry veteran will stay on as non-executive president, with a focus on passing on his expertise.
The first eyewear collection of the Swiss watchmaker will be unveiled in September.
Hublot kicked off festivities with a star-studded soccer match including Diego Maradona, Usain Bolt and José Mourhino.
The release of the Bugatti Type 390, billed as a “supercar on your wrist,” is timed to coincide with the first deliveries of the Chiron.