Hugo Boss

Draymond Green for Hugo Boss.

Fashion Scoops

Draymond Green to Be Face of Hugo Boss’ NBA Capsule

The Golden State Warriors player will be featured in promotional materials for the collection.

clock February 4, 2021Jean E. Palmieri

Chris Hemsworth

Fashion Scoops

Chris Hemsworth Is Hugo Boss’s New Brand Ambassador

The Hollywood actor is expanding his role with German marquee brand, Hugo Boss.

clock January 11, 2021Cathrin Schaer

Hugo Boss men's wear

Fashion Scoops

EXCLUSIVE: Hugo Boss to Create Co-branded Collections With NBA

Two capsules will be offered next year and will include hoodies, T-shirts and sweats.

clock December 17, 2020Jean E. Palmieri

Hugo Boss' outdoor show in Milan, showing the brand's Spring/Summer 2021 collection.


Hugo Boss Plans Pandemic-Driven Focus on Casualwear

Revenues in the third quarter decreased 24 percent, despite a return to positive sales in China and e-commerce gains.

clock November 3, 2020Cathrin Schaer

A photograph by Deana Lawson.

Fashion Scoops

Hugo Boss Prize Awarded to a Photographer for First Time

Deana Lawson will also get a show at the Guggenheim Museum next year.

clock October 22, 2020Jean E. Palmieri

Sketches from the Boss x Russell Athletic capsule.

Fashion Scoops

Boss and Russell Athletic to Partner on Sportswear Capsule

The men’s and women’s collection blends tailoring and sportswear sensibilities.

clock October 20, 2020Jean E. Palmieri

Prada hosted a reception for 180 guests to watch the show at Rong Zhai mansion in Shanghai

Designer and Luxury

Brands’ Dazzling China Viewing Events Saw Record-breaking Results

Prada, Fendi, Valentino, Hugo Boss, Dior and Miu Miu’s effort to host events for hundreds of guests to watch the show live in China paid off.

clock October 8, 2020Tianwei Zhang

Boss RTW Spring 2021

Fashion Show Reviews

Boss RTW Spring 2021

Ingo WIlts struck a balance between the brand’s sartorial heritage and the casualization trend working a charming palette.

clock September 25, 2020Martino Carrera

BOSS Womenswear limited-edition crystal-studded pantsuit.

Designer and Luxury

Boss Women’s Marks 20th Anniversary in Milan

The German brand has returned to its tailoring heritage, while addressing the casual trend and embracing a “nature feeling.”

clock September 23, 2020Miles Socha

Caro Daur for Hugo Boss.

Fashion Scoops

Hugo Boss to Launch Capsule With Top German Influencer

The capsule, with influencer Caro Daur, will launch in October.

clock September 15, 2020Cathrin Schaer

Hugo Boss men's wear


Hugo Boss Predicts Pent-up Demand for Formalwear as H1 Sales Slump

The company saw sales improvements every week since May, led by reopening in China.

clock August 4, 2020Cathrin Schaer

Hugo Boss

Fashion Scoops

Hugo Boss Renovates, Reopens SoHo Flagship

The 5,000-square-foot store is located at 568 Broadway at Prince Street.

clock July 29, 2020Jean E. Palmieri

Daniel Grieder

Human Resources

Hugo Boss Confirms Daniel Grieder as CEO

The longtime Tommy Hilfiger executive starts on June 1, 2021.

clock June 17, 2020Miles Socha

The 2020 Summer Olympics Are Officially Postponed Due to Coronavirus

Business Features

Performance-driven Endorsement Deals Gaining Traction

Instead of paying more of a lump sum in an annual rate, brands are looking to add performance-driven incentives to endorsement deals.

clock June 15, 2020Rosemary Feitelberg

Daniel Grieder

Fashion Scoops

Grieder Said to Be in Talks With Hugo Boss

He would succeed Mark Langer who is leaving Sept. 30.

clock June 4, 2020Lisa Lockwood

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clock 43mJennifer Weil

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