Hugo Boss

Hugo Boss men's wear


Hugo Boss Predicts Pent-up Demand for Formalwear as H1 Sales Slump

The company saw sales improvements every week since May, led by reopening in China.

clock August 4, 2020Cathrin Schaer

Hugo Boss

Fashion Scoops

Hugo Boss Renovates, Reopens SoHo Flagship

The 5,000-square-foot store is located at 568 Broadway at Prince Street.

clock July 29, 2020Jean E. Palmieri

Daniel Grieder

Human Resources

Hugo Boss Confirms Daniel Grieder as CEO

The longtime Tommy Hilfiger executive starts on June 1, 2021.

clock June 17, 2020Miles Socha

The 2020 Summer Olympics Are Officially Postponed Due to Coronavirus

Business Features

Performance-driven Endorsement Deals Gaining Traction

Instead of paying more of a lump sum in an annual rate, brands are looking to add performance-driven incentives to endorsement deals.

clock June 15, 2020Rosemary Feitelberg

Daniel Grieder

Fashion Scoops

Grieder Said to Be in Talks With Hugo Boss

He would succeed Mark Langer who is leaving Sept. 30.

clock June 4, 2020Lisa Lockwood

Dark days at Hugo Boss.


Hugo Boss Predicts 50 Percent Sales Drop in Q2

The German brand reported that three-quarters of its stores around the world remain closed.

clock May 5, 2020Cathrin Schaer

shopping online


Consumer Behavior Changes With Stimulus Checks and Social Distancing

That’s good news for (some) retailers.

clock April 28, 2020Kellie Ell

Mark Langer

Human Resources

Hugo Boss CEO to Step Down in September

Mark Langer will leave this September. His successor has not yet been named.

clock March 23, 2020Cathrin Schaer

Hugo Boss’s began suit.

Fashion Scoops

Hugo Boss Goes Vegan

The German brand has introduced its first suit without animal products.

clock March 12, 2020Jean E. Palmieri

Hugo Boss


Hugo Boss Expects ‘Serious Impact’ From Coronavirus

The company reported a 2 percent revenue gain in 2019 and a 4 percent drop in EBIT.

clock March 5, 2020Cathrin Schaer

The exterior of German brand, Hugo Boss' Milan show location.


Hugo Boss, the Brand, Can Take a Joke by Hugo Boss, the Comedian

A British TV host changed his name to Hugo Boss to highlight trademark disputes. He made headlines worldwide, but the German brand says it doesn’t mind.

clock March 2, 2020Cathrin Schaer

Cara Delevingne and Orlando Bloom


Orlando Bloom Brought His Puppy to Milan Fashion Week

Cara Delevingne and Ashley Benson took turns cuddling Mighty, Orlando Bloom’s puppy, at the Boss show on Sunday.

clock February 25, 2020Fleur Burlet

Cara Delevingne and Orlando Bloom


Front Row at Boss RTW Fall 2020

See all the celebs who sat front row at the show.

clock February 25, 2020WWD Staff

Boss RTW Fall 2020

Fashion Show Reviews

Boss RTW Fall 2020

Shown on a lilac-carpeted runway, the collection was a well-curated succession of color blocks, creating the effect of a particularly efficiently organized nuancier.

clock February 23, 2020Fleur Burlet

Models wear Hugo Boss in Milan.

Business Features

Activist Investor Turns Up the Heat on Hugo Boss

Francesco Trapani’s Bluebell Capital Partners is urging the German apparel company to revamp its strategy.

clock February 13, 2020Martino Carrera

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Paul Jowdy


Paul Jowdy to Depart WWD and Fairchild Live

clock 10hWWD Staff

Social Studies