Skip to main content

Hugo Boss

Jacob Elordi, Laura Harrier Front New Boss The Scent Fragrance Campaign

Coty described the fragrances, which launch on Jan. 15, as a reinterpretation of the original Boss signature…

Bewearcy Trade-In Eyes International Expansion, Inks New Brands

Hugo, 12 Storeez, United Colors of Benetton are doing fashion resale differently with Bewearcy.

Hugo Boss Raises Guidance After Strong Q3

The company credited a focus on digital and casualwear, and a higher marketing spend.

Boss x Russell Athletic Show-Slash-Fest Hits Milan

The show introducing the second drop of the Boss x Russell Athletic collaboration was a funny spectacle.

Boss x Russell Athletic Comes to Milan Fashion Week With Baseball-themed Spectacle

The tie-up's second iteration is being unveiled with a show-cum-spectacle at the Kennedy Sport Center in…

Hugo Boss’ Daniel Grieder and Louise Camuto Become Engaged

The couple were introduced by Tommy and Dee Hilfiger.

Hugo Boss’ Comeback Strategy: Youth, Lifestyle and Lashings of Data

In an exclusive interview, the German brand's new chief executive officer, Daniel Grieder, talked to WWD…

Hugo Boss Returns to Growth, Sets New Five-year Strategy

The German firm revealed ambitious plans to double sales by 2025.

Industry Veteran Marty Staff Dies at 70

He had worked for Bloomingdale's, Ralph Lauren, Hugo Boss, JA Apparel and, most recently, BCBG Max Azria.

Lemaire Hires Yannick Angelloz-Nicoud for Marketing, Communications

He had previously worked for Bottega Veneta, Hugo Boss and Giorgio Armani in Italy.

Hugo Boss Prize Winner’s Exhibition Set to Bow at the Guggenheim in New York

Lawson's work is known to have a celestial quality.

Hugo Boss Pins Hopes on Casualwear and Online

The German firm saw sales slide 8 percent in the first quarter.

Assessing China’s Xinjiang Cotton Fallout

At least six H&M stores have been shut in China, and Huawei removed Nike and Adidas from its app store over…

Virtual Fashion Show to Launch Hugo Boss, Russell Collab

The show will be live from Gotham Hall in New York and feature celebrities including Ashley Graham, Bella…

Hugo Boss Plans to Take Suiting ‘Next Level’ After a Bruising 2020

The German marquee brand is predicting a springtime recovery.