He had previously worked for Bottega Veneta, Hugo Boss and Giorgio Armani in Italy.
Lawson’s work is known to have a celestial quality.
The show will be live from Gotham Hall in New York and feature celebrities including Ashley Graham, Bella Hadid and Lucky Blue Smith.
The German marquee brand is predicting a springtime recovery.
The Golden State Warriors player will be featured in promotional materials for the collection.
The Hollywood actor is expanding his role with German marquee brand, Hugo Boss.
Two capsules will be offered next year and will include hoodies, T-shirts and sweats.
Revenues in the third quarter decreased 24 percent, despite a return to positive sales in China and e-commerce gains.
Deana Lawson will also get a show at the Guggenheim Museum next year.
The men’s and women’s collection blends tailoring and sportswear sensibilities.
Prada, Fendi, Valentino, Hugo Boss, Dior and Miu Miu’s effort to host events for hundreds of guests to watch the show live in China paid off.