Skip to main content

Hugo Boss

EXCLUSIVE: Gigi Hadid Joins Hugo Boss Celebrity Lineup for Summer Campaign

The German brand revealed another star-studded crew for next season's Boss promotions, on the anniversary of…

Boss and Perfect Moment Team on Skiwear Capsule

The two brands are teaming on a 23-piece collection that blends their classic, heritage styles.

Coty Sells Lacoste Fragrance License Back to Lacoste

At the same time, Coty has renewed its license with Hugo Boss.

Richest Consumers Should Stop Buying So Many Clothes, Says Report

"Resizing Fashion for a Fair Consumption Space" argues that shoppers in the wealthiest G20 nations should…

Hugo Boss’ Spends Big on Star-studded Campaigns, Brings in Another Record Result in Q3

The German brand's marketing costs rose 39 percent this quarter, while sales increased 18 percent.

Hugo Boss Designs in Another Dimension

The lifestyle brand is utilizing Adobe Substance 3D applications to drive innovation.

Dior Is Heading to Egypt, Sonia Rykiel Pops Up in New York, Dan Levy Talks His Eyewear Brand

Dior's next men's show will be in Egypt, Sonia Rykiel has opened a pop-up in Hudson Yards, actor Dan Levy…

Hugo Boss’ Hugo Brand Introduces Denim Capsule With Replay

It drops on Sept. 28, flanked by a TikTok activation.

Hugo Boss Raises Guidance After ‘Record’ Q2

A 34 percent gain is keeping the German marquee brand optimistic, despite a potential recession and inflation.

Activist Hedge Fund Bluebell Wants a Bigger Voice on Richemont’s Board

Bluebell wants Richemont to name a representative for those who hold the publicly-listed "A" shares, and the…

Ariana DeBose Talks Supreme Court Overturning Roe v. Wade on ‘Tonight Show Starring Jimmy Fallon’

The Oscar-winning actress talked about ways to take action against the Supreme Court's ruling last week.

A Closer Look at Ariana DeBose’s Standout Tonys Looks

Stylists Zadrian Smith and Sarah Edmiston talk about the Oscar-winning actress' custom Boss looks when…

Klarna Elevates the Online Shopping Journey Through Virtual Shopping

By launching the new feature, the company aims to bring the in-store experience to its consumers.

Hugo Boss Doubles Marketing Spend, Plans Record-breaking Year

Despite geopolitical insecurity, ongoing impacts of the pandemic and rising material costs, the German brand…

Hugo Boss Credits New Strategy for 2021 Comeback

Executives say casualization and "dress-thletic" styles would propel sales to 4 billion euros by 2025.