More than 11,000 athletes representing 200 countries will be vying for medals.
The limited-edition collection includes men's and women's swimwear, beach accessories, surfboards and more.
Building its women's and girls' apparel businesses is a priority for the surfwear company.
With the deal wrapped up, Bluestar Alliance aims to build sales via skateboarding and snowboarding, as well…
Nike acquired Hurley from its founder Bob Hurley in 2002.
Launching Oct. 3, the collection is the latest project that allows Hurley to show the major role that music…