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Fashion and Luxury Creative Marketing Agency Shadow Names Three New Partners

The C-suite shuffle marks the agency's continued growth.

Revolve Makes New York Fashion Week Debut

The fashion e-tailer has plans to open more pop-ups in cold weather locations while growing its luxury…

EXCLUSIVE: Eva Gutowski Cocreates Coastal Citizen Beauty Brand

The line was developed in partnership with Follow Beauty, a holding company that builds creator-led brands.

EXCLUSIVE: Express CEO Tim Baxter Talks $10M Profit in Most Recent Quarter

The retailer's return to growth includes strength online, in stores and across product categories.

The Satisfaction of Sounds: Beauty ASMR Videos Take Off on TikTok

Beauty influencers have found a new niche in ASMR videos.

EXCLUSIVE: Courtney Shields’ New Beauty ‘Status’

The influencer has been working on a direct-to-consumer beauty brand based in her hometown of Austin, Texas.

EXCLUSIVE: Digital Brand Architects Signs Olivia Perez, Creator of ‘Friend of a Friend’

The L.A. management agency, acquired by United Talent Agency in 2019, represents the likes of Camila Coelho…

Matter of Influence: Deepica Mutyala on Creating a New Kind of Mineral Sunscreen

Live Tinted's newest release is Hueguard, a primer and moisturizer with SPF 30 and a 10,000-person waitlist.

Social Media Marketing Continues to Boost Purelei Growth

The five-year-old German democratic jewelry brand, which closed 2020 with revenues of 30 million euros…

Matter of Influence: Jackie Aina Brings Forvr Mood to Sephora

Forvr Mood, which has sold more than 200,000 candles, will build out Sephora's home fragrance category.

EXCLUSIVE: Sincerely Jules Launches Color Dept. Beauty Brand

Influencer Julie Sariñana is making her first foray into beauty with the new brand.

Japanese Influencer Kemio Creates T-shirt to Benefit AAPI Community

The shirt is a collaboration with Private Policy and Uprisers.

Influence Matters: How Atelier Is Streamlining the Beauty Supply Chain

The company, which works with creators and brands, currently has nearly 200 products in its pipeline.

RewardStyle Rebrands Amid Growth Period

The company reached $2.8 billion in influencer-driven purchases last year.

Swimwear Industry Rides Its Next Wave

The bathing suit and beachwear markets continue to grow thanks to new technology, eco-friendly fabrics…