influencer

Giselle Soto

Beauty Features

Influence Peddler: Giselle Soto, the Eyebrow Artist Behind a Viral Meme

In just a few years, Soto has garnered a celebrity clientele and opened her own Los Angeles salon — all thanks to a meme.

clock March 25, 2019Alexa Tietjen

Amanda Stanton unveils her Lani the Label fashion line.

Fashion Scoops

Amanda Stanton Unveils Lani the Label Fashion Line

The influencer’s debut collection consists of 15 spring wardrobe staples for mothers and daughters.

clock March 20, 2019Alexa Tietjen

College influencers see 15 percent engagement at 28Row, on average.

Marketing and Promotion

College Influencer Program, 28 Row, to Begin This March

Passing influencer status to nano-influencers at the collegiate level, 28 Row sees on average a 15 percent engagement rate for brands.

clock March 19, 2019Kaley Roshitsh

Chriselle Lim

Fashion Scoops

Chriselle Lim Collection to Enter Shopbop, Bloomingdale’s

Lim’s newest line will launch on March 21.

clock March 18, 2019Alexa Tietjen

Olivia Jade and Lori Loughlin The Women's Cancer Research Fund hosts an Unforgettable Evening, Inside, Los Angeles, USA - 27 Feb 2018

Beauty Features

Estée Lauder Cos. Says It Has No Plans to Work With Olivia Jade

The statement comes one day after Sephora announced it would end its partnership with the 19-year-old influencer.

clock March 15, 2019Alexa Tietjen

Olivia Jade and Lori Loughlin The Women's Cancer Research Fund hosts an Unforgettable Evening, Inside, Los Angeles, USA - 27 Feb 2018

Fashion Scoops

Sephora Ends Partnership With Influencer Olivia Jade

The influencer, who is the daughter of Mossimo Giannulli and Lori Loughlin, is at the center of the nation’s largest college admissions fraud scandal.

clock March 14, 2019Layla Ilchi

Olivia Jade and Lori Loughlin The Women's Cancer Research Fund hosts an Unforgettable Evening, Inside, Los Angeles, USA - 27 Feb 2018

Fashion Scoops

Who Is Lori Loughlin’s Influencer Daughter Olivia Jade?

The 19-year-old influencer is at the center of the college admissions fraud scandal surrounding her famous parents.

clock March 13, 2019Layla Ilchi

Diesel jeans.

Financial

Diesel USA Files for Bankruptcy in Thriving Denim Cycle

The company blames online shopping and burdensome store leases as the culprit, despite the enormous appetite for jeans right now.

clock March 7, 2019Kellie Ell

North West

Beauty Features

Move Over Millennials: A New Generation Is Coming of Age

Get ready for another youthquake. By 2025, people under the age of 18 will comprise 22 percent of the U.S. population — and the implications for beauty are big. Read WWD Beauty Inc.’s February cover story here.

clock February 26, 2019Alexa Tietjen

Beauty Features

WWD Digital Beauty Forum: How MAC Taps Into Its History to Create Relevance

From influencer activations to product collaborations, MAC Cosmetics has been able to combine its rich heritage with next-generation technology to drive relevance.

clock February 26, 2019Jenny B. Fine

North West

Beauty Features

Move Over Millennials: A New Generation Comes of Age

Get ready for another youthquake. By 2025, people under the age of 18 will comprise 22 percent of the U.S. population — and the implications for beauty are big. Read an excerpt of WWD Beauty Inc’s February cover story here.

clock February 22, 2019Alexa Tietjen

JonBoy

Beauty Features

Influence Peddler: JonBoy, Tattoo Artist to the Fashion Crowd

JonBoy on his first stand-alone shop, the mainstreaming of ink and why he wants to work with Gucci.

clock February 20, 2019Alexa Tietjen

Bella Hadid poses during a Fyre Festival campaign.

Business Features

DIGITAL DOWNLOAD: Did the Fyre Festival Influencers Do Their Due Diligence?

The festival that wasn’t is rearing its ugly head once more thanks to Netflix and Hulu, causing some to ask whether the influencers were responsible participants.

clock February 8, 2019Alexa Tietjen

House of Harlow 1960 x Urban Decay

Media

UTA Acquires Digital Brand Architects Influencer Management Agency

DBA represents 140 influencers spanning the fashion, beauty and lifestyle space, including Aimee Song (Song of Style), Emily Schuman (Cupcakes and Cashmere) and Julia Engel (Gal Meets Glam).

clock February 6, 2019Booth Moore

The Diesel "Be a Follower" spring 2019 ad campaign.

Media

Diesel Questions Influencers, Followers Lives With Spring Ad Campaign

The label has tapped ordinary people along with influencers Jennifer Grace, Amixxa and Ayaxxa Miaya and Bloody Osiris, among others, to appear in images and videos.

clock February 3, 2019Martino Carrera

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Essentialist

Today's Must Read

Business

Net-a-porter Leans Into the Adolescent Crowd

clock 6hSharon Edelson

Social Studies