In just a few years, Soto has garnered a celebrity clientele and opened her own Los Angeles salon — all thanks to a meme.
The influencer’s debut collection consists of 15 spring wardrobe staples for mothers and daughters.
Passing influencer status to nano-influencers at the collegiate level, 28 Row sees on average a 15 percent engagement rate for brands.
Lim’s newest line will launch on March 21.
The statement comes one day after Sephora announced it would end its partnership with the 19-year-old influencer.
The influencer, who is the daughter of Mossimo Giannulli and Lori Loughlin, is at the center of the nation’s largest college admissions fraud scandal.
The 19-year-old influencer is at the center of the college admissions fraud scandal surrounding her famous parents.
The company blames online shopping and burdensome store leases as the culprit, despite the enormous appetite for jeans right now.
Get ready for another youthquake. By 2025, people under the age of 18 will comprise 22 percent of the U.S. population — and the implications for beauty are big. Read WWD Beauty Inc.’s February cover story here.
From influencer activations to product collaborations, MAC Cosmetics has been able to combine its rich heritage with next-generation technology to drive relevance.
Get ready for another youthquake. By 2025, people under the age of 18 will comprise 22 percent of the U.S. population — and the implications for beauty are big. Read an excerpt of WWD Beauty Inc’s February cover story here.
JonBoy on his first stand-alone shop, the mainstreaming of ink and why he wants to work with Gucci.
The festival that wasn’t is rearing its ugly head once more thanks to Netflix and Hulu, causing some to ask whether the influencers were responsible participants.
DBA represents 140 influencers spanning the fashion, beauty and lifestyle space, including Aimee Song (Song of Style), Emily Schuman (Cupcakes and Cashmere) and Julia Engel (Gal Meets Glam).
The label has tapped ordinary people along with influencers Jennifer Grace, Amixxa and Ayaxxa Miaya and Bloody Osiris, among others, to appear in images and videos.