influencer

Jeffree Star Responds to Backlash Over ‘Cremated’ Makeup Collection

Fashion Scoops

Jeffree Star Responds to Backlash Over ‘Cremated’ Makeup Collection

The beauty vlogger and brand founder is under fire for his ill-themed makeup collection amid the coronavirus pandemic.

clock May 21, 2020Layla Ilchi

Kendall Jenner75th Annual Golden Globe Awards, Arrivals, Los Angeles, USA - 07 Jan 2018

Fashion Scoops

Kendall Jenner to Pay $90,000 in Fyre Festival Lawsuit

The model has settled the lawsuit over her Instagram post related to the failed 2017 music festival.

clock May 20, 2020Layla Ilchi

influencer

Media

Traackr Launches Influencer Marketing Budget Optimization Tool

The tool is meant to help marketers get smarter about influencer spend.

clock May 19, 2020Alexa Tietjen

ShopStyle

Fashion Features

What’s Selling in Affiliates? Beauty, Bakeware and Birkenstocks

Self-care, baking muffins and a collective desire for comfortable footwear are driving growth in ShopStyle’s affiliate business.

clock May 18, 2020Alexa Tietjen

Danielle Herrington, Jasmine Sanders, Jocelyn Chew and Chantel JeffriesRevolve Party, Coachella Valley Music and Arts Festival, Weekend 1, Day 3, La Quinta, USA - 14 Apr 2019

Financial

Shares of Revolve Surge on Sales Growth

The fashion e-tailer says it’s well positioned for the future.

clock May 13, 2020Kellie Ell

influencers coronavirus self-quarantine

Media

Report: Influencers Are Losing 33 Percent of Their Income to COVID-19

Instagram influencers are losing an average of $3,100 per week, according to a report from Attain.

clock May 13, 2020Alexa Tietjen

social media

Fashion Features

Rewiring Social Media

Idalia Salsamendi shares insights into how influencers are leveraging social media to help others during the coronavirus pandemic.

clock May 12, 2020Idalia Salsamendi

RewardStyle brand portal

Fashion Features

EXCLUSIVE: RewardStyle Launches Cloud-Based Brand Portal

The feature allows RewardStyle’s 5,000 retail partners to track influencer performance in real time.

clock May 11, 2020Alexa Tietjen

influencers coronavirus self-quarantine

Technology

Julius Acquires Hypr, Becomes Largest Influencer Marketing Tech Platform in Fashion

The two 360-degree software solutions streamline, simplify and scale influencer marketing for brands including Nike, Puma and Eileen Fisher.

clock May 8, 2020Alexandra Pastore

Bretman Rock hair dye quarantine

Beauty Features

Bretman Rock: Quarantine Hair-Dye Devotee

While sheltering-in-place at home in Hawaii, Rock has taken to dyeing his hair a new color each week.

clock May 8, 2020Alexa Tietjen

coronavirus influencer marketing arielle charnas

Media

Brands Turn to Microinfluencers, as Supers Struggle With Relatability

Coronavirus gaffes by superinfluencers are causing brands to lean into the micro pool.

clock May 7, 2020Alexa Tietjen

Beauty Features

By the Numbers: Influencer Insights

Tribe Dynamics ranks April’s most successful brands and influencers on social media.

clock May 1, 2020James Manso

Coronavirus Crisis: How to Help Those In Need

Fashion Scoops

How These Influencers Used Social Media Clout to Raise Money for Frontline Workers’ PPE

Influencers Serena Goh and Anthony Urbano are working to secure a 100,000 mask order through the new fund-raising initiative.

clock April 28, 2020Layla Ilchi

James Charles Norvina Trixie Mattel YouTube Instant Influencer

Beauty Features

James Charles on ‘Instant Influencer’: ‘Blend, but Don’t Blend In’

What impact can a full face of makeup have on a world at war with an invisible virus?

clock April 24, 2020Alexa Tietjen

Beaubble

Beauty Features

How Beaubble Aims to Make Influencer Brands More Sustainable

The company is helping influencers like Karen Yeung and Teni Panosian build beauty brands from scratch, giving them a larger revenue share in the process.

clock April 24, 2020Alexa Tietjen

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