instagram social shopping


Instagram Powers Up More Shopping and Discovery

The app officially rolls out Stories Shopping and introduces a new dedicated section in Explore.

clock September 17, 2018Adriana Lee

Backstage at Gucci Cruise 2019

Fashion Scoops

Alessandro Michele Lends Artistic Touch to Gucci’s Beauty Instagram Account

The @guccibeauty account launched its feed featuring a series of artworks spanning across history, ethnicity, culture and geography.

clock September 17, 2018Sandra Salibian

Clockwise L-R: Mercedes Salazar, Ming Ray ,and Neous

Accessory Trends

What to Watch: A New Crop of Insta-Famous Accessories

These could be the next accessories to wind up all over fashion-centric news feeds.

clock August 27, 2018Thomas Waller

Melissa Alatorre for Nudestix.

Beauty Features

Influence Peddler: Melissa Alatorre on YouTube, Beauty Trends and Her Collaboration With Nudestix

With more than 600,000 YouTube subscribers, this is the beauty influencer’s first collaboration.

clock August 22, 2018Layla Ilchi

BOND Saks & Company doorman Haywood Bond, a 17-year employee, opens the 50th Street store entrance for customersSAKS FIFTH AVENUE, NEW YORK, USA

Fashion Scoops

Saks’ ‘It List’ for Harper’s Bazaar Getting Experiential Treatment

A shoppable version of the list will be on display in a town house at the start of New York Fashion Week.

clock August 21, 2018Kali Hays



Influence Peddler: Bryanboy Still Craves Fashion

After 15 years as an influencer, the Filipino personality shares his thoughts on fashion trends, going against the grain and the power of words.

clock August 13, 2018Martino Carrera

Kahlana Brown (moderator), Khloe Kardashian, Emma GredeGood American and SIX:02 Launch Performance Line with Co-Founders Emma Grede and Khloe Kardashian in New York City, USA - 02 Aug 2018


Khloé Kardashian Debuts Six:02 Good American Line, Talks Motherhood, Sisterly Advice

With new activewear geared for women of all sizes, the reality star recalled how at her largest, she was embarrassed to shop with her sisters.

clock August 2, 2018Rosemary Feitelberg

Mobile shopping

Marketing and Promotion

For Brands to Secure International Growth and Awareness, Think Switzerland

Consumers in the country are still joining social media channels, suggesting opportunities to broaden brand awareness in a less cluttered market.

clock August 1, 2018Elizabeth Doupnik


Beauty Features

Influence Peddler: Gelcream, the Anti-Influencer Beauty Instagram

The account’s founder, Yana Sheptovetskaya, on why the page is ad-free and how she’s approaching Instagram like a magazine.

clock August 1, 2018Alexa Tietjen

Bridget Badore

Fashion Scoops

Digital First ‘Leisurée’ Brand Lively Opens First Retail Store

After a series of pop-ups in 2016, Lively is setting up shop in a permanent location.

clock July 25, 2018Alexa Tietjen

Instagram posts from Nyden

Fashion Features

H&M-Backed Nyden Brand Looks to Influencers and Their Tribes for Direction

The digital-native brand is going down a nontraditional path.

clock July 16, 2018Sharon Edelson


Beauty Features

What Does IGTV Mean for YouTube and Beauty Influencers?

Marianna Hewitt, Lisa Eldridge, Lilit Caradanian and other influencers weigh in on the implications of the new platform.

clock June 25, 2018Allison Collins and Ellen Thomas and Alexa Tietjen


Beauty Features

WWD Asks: How Will You Use IGTV?

Remi Crus, Katie Jane Hughes and other beauty influencers talk about how they’ll use the IGTV platform.

clock June 25, 2018Allison Collins and Ellen Thomas

Instagram's head of fashion partnerships Eva Chen speaking at an Instagram business breakfast at Sydney's Beta Bar, June 14, 2018.


Eva Chen’s Australian Road Show

Timed to coincide with the rollout of new business tools in Asia Pacific, Instagram’s head of fashion partnerships traveled down to speak in Sydney and Melbourne.

clock June 22, 2018Patty Huntington

instagram video igtv kevin systrom


Instagram Videos Graduate With Long-form Hub IGTV

YouTube gets a new/old rival in IGTV, and top-tier Insta influencers get to spread their wings with longer clips.

clock June 20, 2018Adriana Lee

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Today's Must Read

BlackRock CEO Larry Fink participates in the Yahoo Finance All Markets Summit: A World of Change at The TimesCenter, in New YorkYahoo Finance All Markets Summit: A World of Change, New York, USA - 20 Sep 2018


U.S. Winning Trade War in Short Term, Says BlackRock CEO

clock 4hKathryn Hopkins

Social Studies