Ipsy is now part of BFA, which also includes Addison Rae's Item beauty and Becky G's Treslúce Beauty.
Brands 111SKIN, Anastasia Beverly Hills, Herbivore Botanicals and RMS Beauty are among Kardashian's picks.
Ipsy is adding Pat McGrath Labs, Briogeo, Uoma and other Black-owned beauty brands into Glam Bags this year.
Item Beauty, backed by brand incubator Madeby Collective, will launch on Aug. 11 with six products.
The collection, priced between $10 and $25, launches on Nov. 1.
Yensa will launch with more than 500,000 samples in Ipsy's October Glam Bag.
Goldfarb will stay on as executive chairwoman.
The Series B round was led by TPG Growth and Sherpa Capital.
Digital Brand Products gives clients the tools necessary to introduce their own clothing, home décor or other…
Phan has opened a new space in the offline world for beauty content creators.